Consumer Data Strategy Senior Manager

Consumer Data Strategy Senior Manager

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Consumer Data Strategy Senior Manager will be responsible for implementing and creating the Consumer Data Platform (CDP) and the data strategy for all Kimberly-Clark North America (KCNA) covering B2B, B2C and D2C areas.

This data will be used across various digital products, retailer channels, and other priority owned and paid channels.

This means you will work closely with Kimberly-Clark brand teams and internal technology teams to refine, optimize, and scale data strategies that drive ongoing business outcomes and personalize consumer experiences.  This role reports to the Associate Director – Digital Insights & Innovation and is a part of the North America Digital Consumer Experience organization.

This role can sit in Chicago, IL or Roswell, GA and follows a two-day per week in-office hybrid cadence.

In this role you will: 


* Lead implementation of new consumer data platform in collaboration with cross-functional stakeholders – technology teams, media teams, brand teams, insights & analytics teams, etc. 



* Own the strategy, roadmap, and activation of business use cases in close partnership with the technology teams 



* Lead day-to-day partnership with CDP partner during implementation and early adoption phase 



* Collaborate with technology teams and product teams to build scalable solutions with actionable KPIs 



* Drive adoption and measurable value from CDP investment 



* Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency) 



* Partner with media teams to identify and map segments and design omnichannel experience leveraging CDP data 



* Partner with cross-functional teams to identify and prioritize data use cases that enhance consumer engagement, ROI, and media efficiency 



* Build and maintain an ongoing backlog and roadmap in collaboration with technology teams to ensure modernization, efficiencies and continued adoption of the platform 



* Develop and implement a comprehensive consumer data strategy for all KCNA brands in alignment with the consumer data platform rollout 



* Integrate consumer data across digital products, retailer channels, and owned/paid platforms to enable seamless, data-driven experiences 



* Define and maintain data governance standards to ensure quality, consistency, and compliance across all touchpoints 



* Translate business objective...