Product Marketing Manager

Job Title: Product Marketing Manager

We are hiring a Product Marketing Manager to drive the Embedded Connectivity solutions within the Transactional & Edge Line of Business of Schneider Electric's Secure Power Division.

This role focuses on driving awareness, adoption, and engagement for solutions that enable products to be connectable and interoperable within IoT and data-driven ecosystems.

Our portfolio is widely used in networking and high density applications as well as in data centers and server rooms.

You will collaborate with product management, engineering, sales, and customer success teams to develop compelling messaging and campaigns that position our connectivity solutions as essential for modern, smart infrastructure.

You will join a team of product marketers of a global portfolio and work with cross-functional global teams including product management, engineering, customer success, business development, channel marketing, global marketing and sales teams to develop compelling messaging that position our connectivity solutions as essential for modern, smart infrastructure.

You will report to the Global Product Marketing Director for Transactional & Edge.

What you will be doing:


* Define target customers, understand customer challenges and conduct customer journey mapping


* Develop product and portfolio messaging, positioning and concise value proposition based on personas and route to market


* Develop launch strategy, planning, timelines and more to ensure maximum impact


* Create marketing & sales enablement kits to help sales teams and channel partners sell more products and solutions.

The content includes but is not limited to brochures, how to sell, FAQ, datasheet, social messaging, eDMs, landing page, CaaS, web banners and other digital marketing content.


* Partner with Global Strategic Marketing team to co-create marketing campaigns and tell compelling stories and customer successes that help new offer ramp-up in regions


* Collaborate with the E-commerce team to create Rich Media Content for Ecommerce syndication across regions


* Work with sales and customer success to develop enablement tools and customer-facing materials.


* Partner with product and R&D teams to create technical documents e.g.

setup sheet,bid specifications and competitor comparison sheets , etc.


* Drive video content storyboarding and guide 3rd party agencies in developing videos and lifestyle creatives


* Own embedded connectivity portfolio digital journey (landing pages, CaaS product range pages, product selection journey) on SE.com

What are we looking for:


* Bachelor's Degree in Marketing, Communication or relevant fields



* Strong understanding of embedded hardware technologies and IoT ecosystems


* Experience in product marketing, content creation, and demand generation for technical products


* At least 3 years of product marketing experience in B2B space



* Strong knowledge o...