DGM - Equipment Segment Sales

Job Role - Sr.

Manager / DGM -Equipment Segment Sales Kolkata

Business Unit: Lauritz Knudsen - Electrical & Automation (LK-EA)

Segment Sales & Business Development - Digital Solutions (SAS / EMCS / PMS / EMS / CRP) , Industrial Automation & Power Quality Solutions.

We are seeking an experienced Sr.

Manager / Deputy General Manager - Segment Sales & Business Development to drive growth of Electrical Automation Solutions, including Substation Automation Systems (SAS), Electrical Monitoring & Control Systems (EMCS), Power Monitoring Systems (PMS), Energy Management Systems (EMS), Control & Relay Panels (CRP), and E-SCADA solutions along with Expertise in Industrial Automation & Power Quality Solution (APFC , Soft Starter ,VFD )

The role focuses on market development, strategic sales, solution positioning, customer engagement, and order conversion across E&C, utilities, industries, infrastructure, renewable energy, MMM, and data center segments.

The incumbent will act as a solution evangelist, bridging customer requirements with engineering, delivery, and product teams to close profitable business.

Key Responsibilities

Segment Sales & Business Development


* Own sales growth and order booking for SAS / EMCS / PMS / EMS / CRP/IA /PQS digital solutions within assigned segments and geographies.


* Identify, qualify, and develop new business opportunities with utilities, EPCs, industries, infrastructure developers, renewable energy players, and large campuses.


* Drive account planning for key customers, including opportunity mapping, pipeline development, and long-term engagement strategy.


* Track and achieve annual and quarterly sales targets, order intake, and margin objectives.


* Monitor market trends, competitor offerings, pricing strategies, and emerging digital solutions.

Techno-Commercial Solutioning & Pre-Sales


* Understand customer requirements, tender specifications, and pain points, and translate them into optimized, value-driven digital solutions with the help of proposal team.


* Participate in technical discussions, clarifications, pre-bid meetings, and negotiations with customers and consultants.

Customer Engagement & Relationship Management


* Serve as the primary interface for customers during the pre-order and pursuit stages.


* Build strong relationships with customer decision-makers, consultants, EPCs, and influencers.


* Conduct solution presentations, demos, and workshops on SAS, EMCS, EMS, PMS, and digital solutions.


* Support contract finalization, scope clarity, commercial negotiations, and order closure.


* Ensure smooth handover from sales to execution teams post order receipt.

Technical & Domain Expertise (Sales Enablement)


* Maintain strong working knowledge of:



* Substation Automation and Digital Power Systems


* PLC / RTU / IED / SCADA / HMI architectures


* Communication protocols: IEC 61850, IEC 101/103/104, Modbus TCP/IP, DNP3, OP...