Marketing Strategy Senior Associate

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns.

As a Marketing Strategy Sr.

Associate, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels.

These programs could include awareness, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell and retention campaigns.

Job responsibilities


* Serving as the creative marketing leader driving best-in-class consumer experiences


* Leading internal and external agency briefing and creative development


* Managing campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters


* Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs


* Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting


* Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed


* Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch


* Contributing innovative and creative ideas as well as channel best practices


* Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as Product and Marketing Strategy team; Agencies for creative development and execution; Modeling team, list team and list brokers to influence and coordinate targeting; Analytics team to report campaign results and campaign optimization recommendations; Print/Production/Fulfillment Agencies (and or liaison); Legal and Compliance for approval of all marketing content

Required qualifications, capabilities and skills


* Proven track record in direct or digital marketing with 5 plus years of experience


* Proven critical, outside-the-box thinker.

Innovative mindset to build new channels and experience through the customer lens.


* Digital consumer marketing experience in owned, earned and paid channels - Strong executional knowledge of social, paid display, email, SEO content and website creative


* Knowledge of database marketing principles, segmentation, testing and results measurement


* Ability to think strategically, but willingness to \"roll up your sleeves\" and manage the details of direct marketing project executio...