Talent Marketing Consultant

Talent Marketing Consultant

The Talent Marketing Consultant is an integral member of our Talent Marketing team.

In this role, you will be responsible for executing our Talent Marketing strategies, across the entire talent lifecycle - for candidates to alumni.

With an emphasis on the candidate experience, you will play a critical role, deploying tactics that engage, attract and retain talent.

This role ensures the consistent promotion of the Employee Value Proposition (EVP), translating it into innovative content and creative marketing solutions that drive candidate conversion and foster employee loyalty.

This role is located at our Corporate Headquarters in Arden Hills, MN (Tuesday-Thursday in office each week)

Key Responsibilities:

The Talent Marketing Consultant will be responsible for a diverse range of marketing and communications duties, spanning the entire talent journey.

Key responsibilities include:

I.

Candidate Marketing


* Career Site Management: Build, manage, and optimize the Land O'Lakes Career Site to provide a best-in-class candidate experience.


* Strategic Content Creation: Provide strategic recommendations and propose innovative, data-driven campaigns, focusing on the creation of compelling content (including written copy, visuals, and video concepts) to drive candidate engagement and conversion.


* Creative Asset Delivery: Manage the coordination, development, and delivery of all digital and creative assets for talent marketing - across multiple channels, including social - working closely with internal design/agency partners to ensure brand consistency and quality.


* Campaign Execution: Lead the creation and execution of targeted marketing campaigns - across a variety of channels, including social - designed to attract specific, high-priority candidate pools.

II.

Talent Lifecycle Marketing & Communication


* Strategic Communications: Extend the Candidate Marketing tone and messaging into high-impact communications across key "moments-that-matter" throughout an employee's journey (e.g., onboarding, internal movement).


* Cross-Functional Execution: Ensure the successful execution of projects and initiatives by utilizing strong influencing and communication skills to get work done through colleagues outside of the immediate team, including actively engaging with vendors.


* Marketing Support & Copywriting: Support the Talent Marketing Manager in the execution of talent-related marketing efforts, including the review and creation of high-quality copy materials and internal announcements connected to various HR initiatives.


* Internal HR Communications: Help manage and elevate internal HR communications, promoting engagement and alignment within the HR organization through clear, consistent messaging.

Required Experience/Knowledge/Skills:


* Bachelor's degree in Marketing, Communications, HR, or a related field.


* Experience: Minimum of 3-4 years of related experience in digital...