EM Baby & Child Care Sector Senior Marketing Manager

EM Baby & Child Care Sector Senior Marketing Manager

Job Description

EM BCC Senior Marketing Manager

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

In this role, you will:

Position Summary


* This role will have the responsibility for marketing strategies, innovation and communication development for all key Wipes launches across all Enterprise Markets


* The BCC Sector Sr Marketing Manager plays a critical role to deliver EM BCC results with the remit of leading Wipes portfolio across Enterprise Markets.

It’s the strategic leader who will partner with R&E, I&A leader to identify and deliver winning mix to the clusters comprising customized business strategy for each cluster, winning innovation and disruptive communication playbook.

Deliver BCC regional innovation plans (product, promise, communication) under adopt first mindset and address key local markets challenges/opportunities that can’t be adopted, While partnering with cross functional teams (R&E, Supply, consumer Insite, consumer engagement and design).

Managing cross-functional teams with clear priorities to ensure move fast and with high quality and cost-effective delivery.

This role reports to EM BCC Sector Marketing Director for Value Tier Diapers and Wipes.

This role requires a highly enterprising and collaborative individual.

Responsibilities


* Innovation strategy: Rolling out and refreshing a clearly defined consumer and benefit based portfolio strategy for Wipes across EM.

identifying growth opportunities in Wipes and developing the 0-3 years innovation plan for product, promise, communication for Wipes, to meet SBP targets.

Partner with the local key markets to reassure the plans support main challenges/opportunities, And for alignment on the innovation plans.


* Innovation delivery: Deliver the 0-3 year EM BCC  innovation plans to support the strategical growth in key lead markets.

Partner with R&E, I&A, communication and design EM teams for relevant, cost-efficient execution.  Move fast - Overcome barriers for fast implementation cross markets and formats.


* Drive innovation and growth in the category in strong collaboration with R&E and internal and external manufacturers.

Create unique value propositions that enable us to drive scale and maintain margins in a fast-commoditizing category.


* Strategical partner – Be the expert in category and the strategic consultant to guide and support local teams in understanding better their consumers, markets dynamic, gaps, opportunities and support them with their growth...