Digital Marketing Manager – Media and Campaigns, East Asia

In Schneider Electric, everything we do is geared towards advancing progress and sustainability for all-our colleagues, customers, partners, and the communities and societies we serve.

Whether it's through our products, software, and services that propel the digital transformation of energy management and automation, or through our corporate citizenship and volunteer activities, we make a meaningful impact by empowering people and organizations to become more resilient, electric, and digital.

Which is where you come in.

Working at Schneider Electric means working toward a cleaner, better world.

You are part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.

Mission (About the Role)

The Digital Marketing Manager - Media and Campaigns is responsible for planning, executing, and optimizing paid media campaigns across digital channels to drive lead generation and ROI.

This role manages social media advertising, CRM/drip programs, and ensures alignment with global campaign guidelines.

A critical focus is on agency management for media buying and creative execution, while maintaining oversight and accountability for performance and strategic direction, reporting functionally to Head of Digital Strategy but operationally dotted line to Senior Digital Partner - Channel to drive optimized results.

What will you do?

Stakeholder Management:


* Drive a higher level of adoption and buy in of digital marketing from various stakeholders


* Elevate the importance and awareness of digital marketing and advanced marketing methodology

Paid Media Strategy & Execution


* Define paid media strategy across search, social, and display platforms.


* Oversee campaign planning and ensure alignment with global frameworks.

Campaign Management


* Own end-to-end campaign lifecycle: briefing, media planning (execution and reporting via agency)


* Ensure campaigns meet KPIs and deliver measurable ROI.

Agency Engagement & Oversight


* Act as primary liaison with media and creative agencies for campaign execution


* Provide clear briefs, approve plans, and monitor agency performance against SLAs


* Ensure agency deliverables meet brand standards, timelines, and quality benchmarks.

Own Delivery vs.

Agency Dependency


* Agency-led: Media buying, creative development, localization, and execution.


* In-house responsibilities: Strategic planning, budget allocation, KPI setting, performance analysis, and stakeholder reporting.

Performance Analysis & Optimization


* Track campaign KPIs (CTR, CPC, conversion rates) and provide actionable insights.


* Recommend optimizations to agencies and internal teams for cost efficiency and lead quality.

Cross-Functional Collaboration


* Work with Channel Marketing, Marcom for campaign consistency and creative assets


* Partner with global teams for adherence to campaign frameworks and best pra...