U.S. Services Marketing Director

Schneider Electric is looking for a dynamic U.S.

Marketing Director, Services to lead bold, customer-focused marketing strategies that drive demand, elevate brand preference, and accelerate growth across modernization, sustainability, digital, and lifecycle services.

In this role, you'll shape the multi-year marketing vision, create differentiated go-to-market approaches, and deliver high-impact integrated campaigns that resonate with key decision makers and partners.

You'll define and refine value propositions, launch strategic offers, and enable sales teams to boost adoption and conversion.

As a critical partner to business leadership and cross-functional teams, you'll turn market insights into growth opportunities, manage complex initiatives, and champion programs that build loyalty, advocacy, and long-term customer relationships.
Main Responsibilities


* Define the U.S.

Services marketing vision and lead the multi-year strategy, incl.

segmentation, brand awareness, demand generation, and revenue impact, to accelerate growth in modernization, sustainability, digital services, and lifecycle service contracts.


* Lead the U.S.

Services marketing investment strategy, including budget allocation, scenario planning, forecasting, and ROI governance to maximize pipeline contribution and sales acceleration.


* Partner with the Business and Commercial teams to develop differentiated U.S.

value propositions, ensuring messaging reflects customer pain points and aligns with growth priorities.


* Provide market intelligence, including customer voice, trend analysis, competitive benchmarking, and strategic recommendations to support business planning and GTM prioritization.


* Lead cross-functional alignment and communication, ensuring marketing strategy and execution remain tightly coordinated with Global Marketing, Sales, Offer Management, Segment Marketing, and Business Leadership.


* Advance Schneider Electric's industry leadership by shaping thought leadership and storytelling that articulate the value of modernization, digitization, predictive maintenance, and lifecycle outcomes.


* Establish KPI frameworks and performance dashboards to ensure campaigns, content, and enablement motions drive measurable impact across pipeline creation, cross-sell, upsell, and contract renewals.


* Lead hero product and service launch strategies in partnership with business leaders and program managers, ensuring strong positioning, clear value messaging, and effective commercialization pathways.


* Drive demand generation and pipeline acceleration through targeted marketing motions that identify and activate modernization triggers, service contract opportunities, and digital upsell pathways.

Continuously monitor and optimize campaigns based on performance data, customer feedback, and market conditions to improve ROI and enhance marketing impact.


* Direct performance marketing programs, including paid media, ABM, and digital de...