Digital Marketing Manager

Description

DIGITAL MARKETING MANAGER

Role Overview

D4C Dental Brands is a dental services organization with 60 distinct brands and over 200 physical locations located across ten states .

The corporate marketing team serves as an agency , providing advertising, communication and data reports to office teams and regional leadership.

We are seeking a results-driven Digital Marketing Manager to aid in scaling paid media efforts across Google Ads (PPC), Meta (Facebook/Instagram), and TikTok.

This role is ideal for a hands-on performance marketer who is equally comfortable launching campaigns, optimizing funnels, managing marketing technology, and translating data into clear business insights.

KEY RESONSIBILITIES

Paid Media & Performance Marketing



* Launch, manage, and optimize campaigns across Google Ads (Search , , Performance Max), Meta Ads, and TikTok Ads



* Help with budgets, pacing, bids, and performance targets (CPA, ROAS, CAC, LTV)



* Help with developing testing roadmaps for ad creative, audiences, offers, and landing pages



* Stay current on platform updates, policy changes, and emerging ad formats

Analytics, Attribution & Reporting



* Build and maintain dashboards using GA4, Google Tag Manager, Looker Studio, and platform-native reporting



* Monitor and report on KPIs weekly and monthly with actionable insights



* Ensure accurate tracking of conversions, events, pixels, and server-side tagging where applicable



* Analyze funnel performance and identify optimization opportunities across traffic, UX, and messaging

Marketing Technology & Infrastructure



* Maintain the paid media tech stack (tracking, attribution, feeds, integrations)



* Collaborate with team members on pixel implementation, dataLayer events, and troubleshooting



* Evaluate and recommend tools to improve performance, automation, and reporting efficiency

Website & Conversion Optimization



* Manage and deploy WordPress updates related to landing pages, forms, tags, site performance and user experience



* Coordinate A/B testing for landing pages and conversion flows



* Ensure site updates align with paid media objectives and tracking requirements

Cross-Functional Collaboration



* Partner with creative teams to guide ad concepts, formats, and performance-driven messaging



* Work with leadership to align paid media strategy with revenue and growth goals



* Coordinate with SEO, email, and lifecycle marketing to ensure a cohesive digital strategy

Required Qualifications



* 4-6+ years of experience in digital marketing with a strong focus on paid media



* Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads at scale



* Deep understanding of performance metrics, attribution, and optimization frameworks



* Strong experience with GA4, Google Tag Manager, Looker Studio, and ad platform analytics



* Working knowledge of WordPress, including ...