Marketing Strategy Manager - Owned Channels- Vice President

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.

A significant source of customer growth for Chase Consumer Bank is through acquisition marketing on our digital Owned Channels, including Chase.com (#1 most visited banking site) and the Chase Mobile App (#1 most downloaded banking app).

As a Marketing Strategy Manager on the Acquisition Marketing team, you will drive growth of new banking relationships driven by acquisition marketing through our Owned Channels.

Job responsibilities


* Partner with leaders of centralized teams managing Owned Channels (for example, Digital, Owned Media and/or Modelling, etc.) to pragmatically advance our customer growth results via strong collaboration and influence


* Concept, develop and propose initiatives and tests that drive growth through a deep understanding of business priorities, customer segments and needs as well as Owned Channel capabilities


* Create Owned Channel priorities and backlog recommendations to establish multi-quarter initiative roadmaps and growth targets


* Deliver on growth targets by leading collaboration between Consumer Bank Acquisition and Owned Channel teams to ensure timely delivery of insights, deliverables and next steps


* Lead Acquisition ad serving improvements in partnership Owned Media and Modelling to improve discoverability and share-of-voice of our messages


* Develop and manage Owned Channel performance tracking that provide ongoing performance insights and identify gaps or opportunities to improve


* Identify, triage and escalate ad performance issues for timely resolution

Required qualifications, capabilities and skills


* 6+ years of experience in digital, direct-to-consumer marketing.


* Team player with the ability to navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments


* Proven experience crafting well-structured strategic business plans using qualitative and quantitative data and producing measurable results


* Ability to present and discuss ideas with intent to persuade, educate, and enhance understanding across all levels of the organization


* Experienced manager of marketing budgets, forecasts, and expected financial returns

Preferred qualifications, capabilities and skills


* Financial services industry experience a plus


* Proven ability to take initiative, influence others and achieve results


* Constantly pushes boundaries of \"what could be\" to drive innovation


* Excels at managing multiple initiatives simultaneously within tight deadlines


* Loves testing, learning, and taking calculated risks

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financi...