Community Marketing Manager - Airheads Community

Community Marketing Manager - Airheads Community

This role has been designed as ''Onsite' with an expectation that you will primarily work from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.

Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs.

We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you.

Open up opportunities with HPE.

Job Description:

The Community Marketing Manager is responsible for developing and executing marketing strategies to increase membership, logins, and active participations in a community networking technical users.

Key Responsibilities


* Community Engagement & Growth
+ Develop and execute marketing strategies to increase membership, logins, and active participation.
+ Implement gamification and engagement programs (e.g., MVP initiatives, contests).



* Content Strategy & Publishing
+ Manage editorial calendars for blogs, newsletters, and other cyclical publications.
+ Publish and promote monthly newsletters and events on community site.
+ Collaborate with SMEs to produce technical content, webinars, and demos tailored for a highly technical audience that supports the editorial strategy for the community.
+ Collaborate with community manager on the structural and UI evolution of the community site
+ Manage vendor relationships with communication platform providers



* Event Marketing & Execution
+ Plan and promote Airheads presence at major events (e.g., HPE Discover, Networking Days, TechJam), including lounges, interactive experiences, office hours, MVP appreciation, and advisory boards.
+ Coordinate logistics for onsite engagement programs and digital signage.



* Campaign Management
+ Create integrated marketing plans for community initiatives, ensuring alignment with broader marketing objectives.
+ Drive SEO optimization and streamline user experience across community platforms.



* Analytics & Reporting
+ Track KPIs such as new members, active engagement, page views, content acquisition, webinar attendance, and SCO.
+ Analize dashboards and reports to that illuminate trends, measure success, and inform strategy.
+ Collaborate with marketing operations and community manager to develop new models that improve audience segmentation, revenue association, and bidirectional data exchange with Marketing and SFDC.

Required Skills & Qual...