Marketing Coordinator

We are seeking a Marketing Coordinator in Greensboro, NC. 

How will you play an integral role?

The Marketing Coordinator role carries out the development and execution of marketing materials and related activities.

This position will work closely with others in the Marketing Department, Brand and Direct Sales, and global teams.

What is essential for success? 


* Project Management & Organization – Effectively manages multiple projects, deadlines, events, and priorities with initiative and reliability


* Effective Communicator – Highly engaged communication style that builds strong relationships across departments, and externally with customers/vendors to foster collaboration with a team-oriented approach 


* Analytical and Decision-Making Skills – Strong analytical abilities to evaluate information and make sound judgment with effective decision-making and problem-solving skills

Key Responsibilities:


* Support global Marketing Team with commercialization plans, including development of sales materials, promotional products, sales training, consumer analytics, presentations, and marketing plans


* Manage Texbase database with focus on licensing agreements, hangtag inventory, shipments, customs documentation and contracts


* Manage sample, fabric, and swag closets to ensure accurate inventory record of items while ordering and adding necessary items as directed


* Manage physical marketing requests such as hangtags, shakers, displays, shipping and ordering of marketing materials or supplies, including working or managing external vendors


* Support marketing material licensing agreement due diligence process through coordination with legal department 


* Support with tradeshow, events, and sponsorship activations, including planning and logistics, contracts, preparation, registration, event support, and shipping of products and marketing materials


* Merchandise the Yadkinville Innovation Center, Reidsville and Madison plant welcome centers, tradeshow product displays, and corporate headquarters


* Support product launches as needed, including market research, brainstorming, fabric cutting for swatches, and creative and copy creation


* Support customer, innovation, and marketing presentations and speaking engagements by creating decks, conducting research, and assembling needed materials


* Keep key Marketing systems and documents organized and up to date, including Bynder.com, Monday.com, and the Marketing calendar


* Assist in the management of assigned Marketing projects with internal partners and external vendors, as directed, such as the Benefits Book and Sustainability Snapshot


* Assist with social media platforms, as directed, including Instagram, LinkedIn, and WeChat


* Set up and schedule internal and external meetings, as directed, to support the Marketing team or assist with other tasks

Are you qualified for the position? 

Education 


* Bachelorâ€...