Brand Leader, Pull-Ups®

Brand Leader, Pull-Ups®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

This Brand Leader will make a direct impact on the North America business, stewarding a mission critical business—Pull-Ups® Training Pants—leading the $800M+ revenue Pull-Ups® brand delivery and commercialization.

You will be responsible for a flagship business to drive significant growth and value creation as the category leader.

The role is directly responsible for overall business performance, leading a cross-functional team.

It leads the development and execution of annual business, brand, and media strategies and plans to deliver financial goals (P&L).

The position leads and influences cross-functional partners in a matrix organization, including research and engineering, product supply, finance, sales, insights and analytics, legal, and more.

The Pull-Ups® Marketing Lead  will manage the brand team as direct reports and lead the entire cross-functional team spanning Finance, R&D, Insights & Analytics, and Supply Chain.

In this role, you will:


* Owns delivery of business objectives for the brand including net sales, operating profit, gross margin and market share


* Co-Leads the development and delivery of 3-5 year Strategic Business Plans with our Strategy Team


* Build and implement foundational Brand tools to grow equity with consumers including category vision and drivers, brand plans, communication strategy


* Lead the development of the Annual Business, Brand, and Marketing Plans to deliver the business strategy, targets, business results, and priorities


* Responsible for cohesion with the Diapers and Wipes business, driving master brand cohesion while owning & leading Content & Connections strategy to deliver holistic business strategy for Pull-Ups®


* Build a data-driven culture of analyzing & measuring the quality/effectiveness of business plans that is quick to optimize for improvement as necessary


* Collaborate with the Customer Development organization and key retail customers to delivering winning plans at the shelf and in eCommerce


* Manage cross-functional and agency teams to ensure plan is executed with excellence and stewardship needs are met


* Lead cross-functionally with R&E, Supply Chain, and Brand Innovation teams to launch innovation programs with excellence


* Builds an assertive, proactive, results-oriented team that is passionate about winning through teamwork.


* Identifies and hires top-tier talent; maximizes team member effectiveness by prov...