Manager | Integrated Marketing

About the Role

The insurance industry is changing rapidly.

From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities.

For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.

We are looking for a data-driven Integrated Marketing Manager ready to apply their expertise in marketing planning and execution.

You'll lead the development and execution of data driven multi-channel campaigns to drive growth in brand awareness and generate sales leads.

You'll leverage your experience in marketing planning, data analysis, and content creation to craft compelling customer experiences across touchpoints.

In this fast-paced environment, you'll have the opportunity to make a real impact and grow your career alongside a passionate team.

You will have a track record for developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions/products to meet revenue goals.

In addition, you will exhibit a deep understanding of markets and customers to lead go-to-market activity for a business unit solution area and demonstrate excellent leadership and project management skills.

The Integrated Marketing Manager will lead and execute marketing campaigns.

You will be working with a group of accomplished high-level professionals to deepen your knowledge and skills with an expanding breadth of projects.

You will apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients.
Responsibilities


* Marketing Strategy: Develop and lead multi-channel marketing strategies that define target markets, set measurable goals, and guide execution across campaigns.

Manage budgets, track results, and adjust the mix of channels and tactics based on performance data to maximize impact.


* Solution & Product Marketing: Guide product positioning by analyzing market situations and turning insights into clear messages that highlight product value.

Work with product teams to develop plans that connect products to customer needs and market opportunities.


* Messaging & Positioning: Create and lead messaging strategies that connect with customers across digital, social, and event channels.

Build campaign briefs and messaging guides, develop product-level messaging, and adapt content so it resonates with different audiences and works across multiple formats.


* Campaign Development: Manage end-to-end campaign development, from planning through performance tracking and post-campaign analysis.

Lead the creation of integrated marketing campaigns across channels, maintain the messaging calendar, and work with product, sales, and analytics teams to refine strategies and identify growth opportunities.


* Market & Competitive Intelligence:...