Marketing & Events Coordinator

Job Description

Exempt (Salary)
 

Reporting to the Director, Employer Relations & Career Center Operations will support a student-centered operation that serves undergraduate and graduate students pursuing degrees in engineering, the sciences, business and management, the humanities, and the fine arts.

The Marketing & Events Coordinator is responsible for executing marketing strategies to increase student engagement in career center programs and employer recruiting events.

Essential Responsibilities:


* Manage and update the career center website, social media, DuckLink, LinkedIn, and email campaigns.


* Manage and regularly update the Marketing Content Calendar to ensure marketing is created in advance and outreach deadlines are met.


* Collaborate with the career coaching and employer teams to create a cohesive marketing strategy.


* Design fliers and effective marketing collateral to communicate career center events and programs.


* Design and order posters, banners and other marketing collateral for major events such as career fairs, networking nights.

Ensure marketing is placed across campus in key locations.


* Research and stay abreast of changing trends, including shifts in digital media.


* Track marketing campaigns to identify and measure effectiveness.


* Utilize digital media to connect with potential employers.


* Collaborate with the Director to assist with managing career center initiatives, and various projects.


* Collaborate with the career center team to coordinate logistics for events and programs.


* Oversee and update the career center’s social media platforms and website using effective communication to engage undergraduate and graduate students.

Manage the semester and annual social media content and event marketing calendar.


* Support effort to collect career outcomes information for graduating students.


* Providing administrative support as needed.


* Act as a point of contact for the career center and providing exceptional customer service for all visitors, guests, vendors, employers, students, and alumni.


* Support all career center and university-wide events as needed, including occasional evenings and weekends


* Contributes to the overall success of the career center by performing all other duties as assigned.

Required Qualifications


* Bachelors degree required preferably in marketing.


* At least 2 years’ experience in event marketing.


* Advanced experience using and designing marketing in Canva required.


* A high level of professionalism with strong interpersonal, organizational, and customer service skills required.


* Ability to handle multiple tasks with ease.


* Ability and willingness to occasional work evenings or weekends, as needed.

Knowledge and Skills


* Proficiency in Word, Outlook, Excel, and PowerPoint, Adobe Creative Suite, Contact Management platforms.


* Experience using a career manag...