Marketing Strategy Lead- Home Lending

In this pivotal role, you will architect and execute transformative marketing strategies that resonate with future homebuyers.

You will leverage advanced data analytics, consumer insights, and competitive intelligence to deeply understand the unique needs, behaviors, and aspirations of these customers.

Your work will empower them with the knowledge, confidence, and resources to navigate the homebuying journey-from initial research, affordability, and saving, to finding a home and making it a reality.

As a Marketing Strategy Lead within Home Lending, you will harness the power of social media and digital platforms to reach and engage the starter and next-gen audience where they live, learn, and connect.

You'll aid in the development of compelling, educational content and value propositions for social channels, as well as emerging platforms, ensuring our messaging is authentic, accessible, and actionable.

You'll identify and collaborate with influential voices-content creators, financial educators, and lifestyle influencers-who inspire trust and drive engagement for this segment.

Job Responsibilities:


* Design and execute comprehensive marketing strategies tailored to starter and next-gen customers, aligning with Chase Home Lending's vision and brand voice.


* Harness competitive intelligence, market trends, and consumer analytics to inform and evolve your strategy.


* Create and enhance educational content that demystifies the homebuying process.


* Partner with cross-functional teams to deliver seamless, end-to-end customer experiences and ensure alignment with business objectives.


* Set the strategic agenda for the segment, identifying key value propositions, influencers, and optimal content delivery channels.


* Translate insights into actionable plans that drive growth, engagement, and customer satisfaction.

Required Qualifications, Capabilities, and Skills:


* 5+ years of experience in marketing strategy, transformation, and leadership within dynamic environments.


* Exceptional analytical skills, with a talent for structuring complex problems and creating actionable solutions.


* Ability to rapidly understand new business models, products, and customer needs, with a keen awareness of market dynamics and competitive landscapes.


* Self-starter with a track record of setting ambitious goals, taking initiative, and delivering outstanding results.


* Outstanding written and verbal communication skills, with the ability to engage and inspire senior leadership and cross-functional teams.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products.

Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.

We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

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