Marketing Coordinator II

Who we are:

INIT is a world market leader for integrated ITS and fare collection solutions.

Everything we do is based on our guiding principle to be the most innovative, reliable, and sustainable supplier within our industry.

INIT’s North American headquarters is in Chesapeake, Virginia.

INIT has been ranked as the #1 small company in Inside Business’ list of Best Places to Work for 4 years running and are now members of their “hall of fame”.

INIT also has an office in Seattle, WA.  To learn more, please visit our website at www.initusa.com.

We are looking for a marketing coordinator responsible for supporting event planning, administrative tasks, social media management, customer database maintenance, content creation, and website updates.

This role includes assisting in the execution of corporate events, managing logistics, sourcing vendors, and handling post-event reporting.

The coordinator will design and schedule social media content, monitor engagement, and track trends.

Additionally, they will update Salesforce records, create marketing materials, proofread content, and maintain website updates.

 Event Planning Support:


* Assist in planning and executing corporate events, conferences, and trade shows.


* Promote events through email and social media.


* Manage logistics, registration lists, vendor coordination, swag selection, and attendee requests.


* Assist in creating event surveys and reporting feedback through recaps.

Administrative Support:


* Search and source vendors for conferences and trade shows.


* Research and order swag.


* Submit purchase orders.


* Manage email campaigns and event registrations.


* Send and manage post-show surveys.


* Handle other marketing administrative tasks.

Social Media Management:


* Design content and video shorts for social media channels.


* Be responsible for scheduling posts and monitor engagement.


* Monitor engagement across social media, websites, and online ads.


* Track trends and report engagement metrics.


* Distribute weekly social media e-mails to the sales team.

Customer Database Management and Customer Communications:


* Update and maintain Salesforce records, ensuring accurate customer information.


* Run and organize target lists as needed for email campaigns.

Content Creation and Editing:


* Design marketing materials, presentations, and email campaign graphics while maintaining brand consistency.


* Proofread newsletters, press releases, and other marketing content for accuracy.


* Occasionally create sales presentations from provided content.

Website Content Management:


* Update the company website routinely with blog posts, upcoming events, and press releases.


* Report monthly web analytics.

Post-Event Analysis & Reporting:


* Create pre- and post-event evaluations.


* Provide event reports.

 

Qualifications & Skills:


* Bachelor's degree in Event Manag...