Product Development Strategist

Your Job

Georgia Pacific is hiring a Product Development Strategist to join our Neenah site! As a Product Development Strategist, you will own the development and execution of innovative product design strategies, pipelines, and roadmaps for your assigned brand.

You will act as the primary liaison for product development, ensuring seamless alignment with business objectives and market demands.

By leveraging deep consumer insights and competitive analysis, you'll drive market share growth and reinforce brand leadership.

Our Team

Join a collaborative, forward-thinking team dedicated to delivering exceptional product experiences that resonate with consumers and outperform competitors.

Our team operates within a capability-based structure supporting multiple brands, including Sparkle, Quilted Northern, Brawny, Angel Soft, Vanity Fair, and private label products

What You Will Do


* Define the direction of product design and make informed design recommendations.


* Build strong relationships across the organization to gather diverse inputs and align cross-functional teams.


* Serve as an individual contributor (IC), collaborating closely with subject matter experts (SMEs) on technical feasibility and development of product innovations.


* Conduct consumer research, including home use tests and central location tests, to collect valuable consumer feedback and perspectives.


* Collaborate with other capabilities to integrate consumer insights into product design and substantiation strategies.


* Manage both short-term development projects and long-term strategic planning, acting as a project manager and technical team lead to ensure smooth product launches.

Who You Are (Basic Qualifications)


* Ability to translate consumer needs into technical requirements and manage multiple development tasks simultaneously.


* Experience analyzing market data or financial models to prioritize product development opportunities and justify investments.

Empathetic to consumer needs with a passion for shaping category influence.


* Proven track record of creating concise, data-driven product proposals or presentations that have influenced decision-making.

Comfortable working with ambiguity and making decisions without complete information, relying on sound instincts.


* Demonstrated ability to interpret consumer research findings and translate them into actionable product design changes.


* Experience regularly partnering with diverse teams such as marketing, manufacturing, and R&D, facilitating meetings, and driving consensus.


* Demonstrated ability to manage projects independently, set priorities, and ensure deliverables are met on schedule without direct supervision.

What Will Put You Ahead

3+ years working in engineering, chemistry, or paper science roles, with demonstrated involvement in product development or research projects.

Deep technical and organizational expertise applied to solve consumer needs effec...