Senior Web Content Specialist

General Purpose

A Senior Web Content Specialist is responsible for creating, managing, and optimizing web content to enhance the company's online presence and engage target audiences.

This role involves collaborating with various departments to ensure content aligns with business goals and adheres to best practices for SEO and user experience.

Essential Duties


* Content Creation: Develop high-quality, engaging, and relevant web content, including articles, blog posts, landing pages, and multimedia elements.


* Content Management: Oversee the content management system (CMS) to ensure content is up-to-date, accurate, and accessible.


* SEO Optimization: Implement SEO strategies to improve search engine rankings and drive organic traffic to the website.


* Analytics and Reporting: Monitor web analytics to assess content performance and user engagement.
Prepare reports and provide insights to guide content strategy.


* Collaboration: Work closely with marketing, design, and IT teams to coordinate content initiatives and ensure consistency across all digital platforms.


* Editorial Standards: Maintain editorial standards and ensure content adheres to brand guidelines and tone of voice.


* Project Management: Manage content projects from inception to completion, ensuring deadlines are met and objectives are achieved.


* Training and Support: Provide training and support to junior content creators and other stakeholders on best practices for web content.

Supervisory Requirements

Qualification

Education and/or Experience


* Experience in web content creation and management.


* A Bachelor's Degree in Marketing, Communications, Journalism, or a related field.

Preferred


* To perform this job successfully, an individual should have above-average knowledge/skills in content managemen systems, SEO tools, and web analytics platforms

Language Skills


* Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.


* Ability to write reports, business correspondence, and procedure manuals.


* Ability to effectively present information and respond to


* questions from managers and employees.

Mathematical Skills

Reasoning Ability


* Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.


* Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.


* Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable indiv...