Sr. Product Marketing Manager

Summary of position:

As a Senior Product Marketing Manager, you will play a critical role in driving software product marketing initiatives for EcoStruxure Foresight within Digital Energy.

This position requires a strategic, data-driven marketer with a deep understanding of software / SaaS go-to-market strategies, customer needs, and competitive dynamics and campaign strategy.

The ideal candidate will have a proven track record in developing and executing comprehensive marketing plans, including demand generation and customer-focused campaigns aligned with business goals.

You will be instrumental in ensuring the success of the launch, working closely with the product league to deliver impactful product marketing.

From shaping value propositions to leading creative execution and thought leadership, you will collaborate across functions to bring innovative solutions to market.

About EcoStruxure Foresight

EcoStruxure Foresight is an innovation from Schneider Electric.

It is an AI-powered, open, and scalable platform designed to unify operations across energy, power, and building management domains.

With native integration of domains and unified data, EcoStruxure Foresight provides a single intuitive interface for supervision, control and advanced insights for next level operational efficiency.

Responsibilities:

Drive Upstream marketing strategies with the Product Owner/Offer-Manager


* Define Market/ Customer research, Industry Trend, Competitive Landscape, Product-Market fit, Customer Segmentation, Need-Gap analysis


* Collaborate closely with product management to align on features, specifications, and roadmaps


* Partner with engineering and design teams to gather customer feedback and ensure product features meet market demands


* Develop clear and compelling product positioning and unique value propositions for offerings


* Create launch plans and promotional campaigns


* Develop and execute marketing plans and campaigns for software and SaaS products

Drive Downstream marketing strategy and execution with cross functional teams- country sales, country marcom, global commercial teams, internal comms and media and campaign teams.


* Oversee product launch execution, setting priorities, and ensuring alignment across cross-functional internal teams (offer management, commercial, and country)


* Plan and help campaign teams in driving integrated marketing campaigns across digital, social and offline channels to drive awareness, demand, engagement and recurring revenue


* Contribute with product insights to lead generation and conversion programs - nurture workflows, conversion metrics.


* Manage communication and promotion strategy on frequent product updates, versioning, and engagement via new features


* Focus on communication strategy and campaigns for subscription and SaaS marketing models, adoption and user retention, upsell, cross-sell and recurring revenue campaign strategy.


* Work cl...