Manager Peer-to-Peer Fundraising

Overview:

The Manager of Peer-to-Peer Fundraising contributes to strategy and leads execution of peer-to-peer fundraising programs, including virtual food drives, DIY campaigns, community fundraisers, third-party events, and the marathon.

With the support of the Sr.

Director, Donor Engagement and Operations, the Manager establishes a scalable framework for peer-to-peer efforts and aligns internal resources and tools to support growth.

Manages outreach, engagement, and support for participants to ensure a positive experience and strong fundraising results.

Collaborates with Marketing on communication and acquisitions strategies and fundraising platform management.

Manages the Associate Board to support the growth and participation in the Peer-to-Peer Program.

Responsibilities

Program Management


* Support the development and refinement of P2P fundraising strategy, assessing current program and working with Sr.

Director to identify new areas of opportunity


* In partnership with Marketing, create and maintain online and electronic program resources guides and collaborate on mass acquisition strategies


* Create and manage program calendar, coordinating across Development and Marketing on key periods of collaboration


* Manage inclusion of P2P donors and fundraisers in Development Stewardship Matrix


* Support the development and management of annual revenue goals, including forecasting fundraising targets and path to goals


* Utilize data and metrics to track the progress and success of campaigns and identify areas for improvement and growth


* Leverage industry trends and best practices to drive events and P2P revenue

Portfolio Management


* Manage 250-350 individual and corporate accounts that span peer-to-peer fundraising programs, prioritizing relationships with growth potential to reach and exceed revenue goals


* Cultivate and steward strategic engagement of institutional and individual P2P participants to reach their fundraising goals through individual and group communication strategies


* Play an important role in building the prospect pipeline across Development, by identifying corporate and individual donors with additional capacity for evaluation and potential assignment to relationship managers on Lead Annual Giving, Strategic Giving and/or Corporate & Foundation teams


* Organize and participate in tours and site visits to deepen engagement with the Food Depository

Virtual Food Drives


* Represent program by responding to individual and corporate inquiries and providing guidance and support for creation of VFD drives


* Promote VFDs internally, representing the program and potential strategies for individual, corporate, and organizational prospects and donors


* Continually assess and maximize the use of fundraising platforms to support and grow program


* Work with Marketing to identify cross-promotional opportunities online and through social media platforms

Fundra...