Product Manager: Near Patient Care

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The Position

A healthier future.

It’s what drives us to innovate.

To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come.

Creating a world where we all have more time with the people we love.

That’s what makes us Roche
 

The Opportunity
 

Roche Diagnostics in Midrand is seeking a Product Manager - Near Patient Care (NPC) to join our team.

As a Product Manager - NPC you will develop, communicate and implement the ideal product strategy for Continuous Glucose Monitoring (CGM) in sub-region Africa, taking into account market intelligence and trends, in order to secure optimum positioning, profitability and growth.

You will work with external partners and stakeholders to form strategic alliances for maximum market penetration.

Additionally, you will specifically plan and co-ordinate the launch phasing in countries, and develop the road map for CGM expansion on the continent.

Your role is to be a key liaison with global CGM contacts to secure optical product specifics which match market needs.

Key Challenges

Marketing Coordination and Activities


* Ensure pan-African implementation of CGM marketing is in line with strategy and focus.


* Ensure feedback from regions to improve marketing approaches locally, remaining relevant to market dynamics and influences.


* Coordination of business planning for CGM


* Approval of regional marketing materials on Brandbox or similar marketing materials approval platform.


* Key communication and collaboration partner to global product leaders


* Develop CGM strategy with global and regional experts and manage sub-regional requests and lobbying


* Ensure market readiness to launch CGM in selected countries


* Work with sub-chapter product managers to ensure CGM activities support NPC objectives and marketing plans

Product Strategy


* To contribute to the development of the product marketing plan for CGM, by managing the product life cycle, collaborating with relevant departments, gathering information, aligning with corporate objectives and implementing as required.


* To generate and implement new business concepts aimed at supporting and growing specific product sales by gathering information, analyzing data and submitting for approval as required


* To respond timeously to market dynamics by tracking trends, identifying risks and opportunities, developing proactive solutions and implementing in time to minimize risks and optimiz...