Global Product Marketing Engineer

POSITION PURPOSE

The Global Product Marketing Engineer will engage with internal stakeholders to increase BAC’s returns on the product portfolio.

This includes monitoring product performance, developing technical marketing materials, and analyzing competitive landscape.

The Global Product Marketing Engineer will gather all relevant data (financial, competitive, customer feedback) and identify and communicate opportunities to maximize the profitability of BAC’s product portfolio and execute the go-to-market plan as required.

 

PRINCIPAL ACCOUNTABILITIES


* Monitor and analyze product performance including revenue, profitability and identify opportunities to improve performance.


* Identify and resolve errors in revenue and profitability data to ensure product data is accurate and actionable


* Identify and include improvement opportunities in new product development specifications


* Review competitive landscape and build strategies to address gaps (including product, positioning, promotions)


* Create and publish technical documentation—including white papers, industry articles, and sales enablement content—that highlights BAC’s engineering capabilities, promotes product value, and communicates key competitive differentiators


* Research and gather technical information by studying product, interviewing subject matter experts to support creation of technical documents and positioning statements


* Provide support for field sales and key customers, including training, tradeshows and documentation


* Other duties as assigned

NATURE AND SCOPE

The Global Product Marketing Engineer will report to the Director, Global Product Management & Marketing.   As part of the Sales & Marketing Department, the Global Product Marketing Engineer will have significant interaction with finance, cost accounting, GBS, and engineering.

This position does not require direct reports.

 

KNOWLEDGE & SKILLS


* 4 years+ in B2B industries


* Bachelor’s Degree: Engineering or other related fields; MBA a plus.


* 4 years of experience in product marketing or applications/ technical support


* Global mindset and experience in global matrix organizations


* Strong data analysis skills analyzing financial and sales data, extracting relevant information, and providing recommendations to improve results


* Ability to critically evaluate information from multiple sources, reconcile conflicts and break down complex information into accessible concepts


* Superb written and verbal communication skills in English

 

WORKING CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.  While performing this job, the employee is regularly required to stand and walk up to...