Marketing Analyst

Primary Function

Marketing analysts research market conditions, consumer behavior, and competitive landscapes to provide actionable insights that support business development and marketing strategies.

They analyze data from surveys, company sources, and industry reports to identify trends, assist business development in targeting and identifying lead opportunities, inform lead generation campaigns, and recommend strategies to marketing managers for sales campaigns and promotional initiatives.

Essential Duties

More specific elements of the marketing analyst job duties and responsibilities include:


* Market research, analyze and interpret data to:



* Track and forecast future sales and market trends.


* Addressable market by region/territory


* Purchasing behavior and buying cycles by industries and product type


* Buying trends

Analyze current market strategies to determine the effectiveness of approaches.

Create and complete data collection research measures.

Compile data on market conditions and existing competition including competitor's marketing methods, prices, and sales.

Complete statistical analysis and compile data in visualized formats (Charts, graphs, infographics and other visual aids) for reports and presentations.

Develop and maintain accurate, visually engaging and highly actionable reports and dashboards.

Oversee the customer satisfaction survey process and work with managers to create ways to increase our overall satisfaction and loyalty (NPS/NLS) scores.

Business Development Support:


* Act as a backup for Business Development Representatives by handling lead qualification, appointment setting, and follow-up communications when workloads are high.


* Develop reports and dashboards for win/loss analysis, pipeline health, and sales performance metrics to support strategic decision-making.

Minimum Requirements

Education:

A bachelor's degree in business, marketing, statistics, data analytics, social sciences, or a related field is required.

Work Experience:

1-2 years of field experience working or interning with a firm on data analysis is preferred.

Additionally, it is essential to know statistics software, such as R, SAS, SPSS, and programming languages like SQL (Discover Data Science).

Applicants must be proficient in Microsoft Office programs to receive a position.

Familiar with marketing automation systems (e.g., Eloqua, Pardot/Marketo, Hubspot) and CRM (e.g., Microsoft Dynamics, Salesforce.com).

Further, a knowledge of industry surveillance programs and analysis tools, such as Google Analytics , Microsoft BI , and Adobe Analytics , are required.

Others:


* Skills: A good candidate must have:



* Strong written and oral communication skills to be able to describe complex information to clients and other company teams.


* Analytical and critical thinkers with the ability to analyze large amounts of data that can be used to generate marketing strategy.
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