Manager, Sales Force Effectiveness

Job Title: Manager, Sales Force Effectiveness

Location: Atlanta, GA

Travel: Willingness to travel up to 50%, including overnight, for field coaching and training

Your Job

At GP Corrugated, we operate by the principles of Principle Based Management™ (PBM), a philosophy that empowers individuals to innovate, create long-term value, and drive transformation.

As the Manager, Sales Force Effectiveness (SFE), you will play a critical role in strengthening sales capability across the organization through three core pillars: new seller onboarding, ongoing productivity and effectiveness, and leadership development.

In this role, you'll partner closely with front-line sales managers to enhance their coaching and leadership capabilities, enabling them to effectively develop sellers, reinforce commercial priorities, and sustain strong execution amid ongoing change and growth.

In addition to owning the seller onboarding and field reinforcement, this role is intentionally designed to develop current, new, and future sales leaders, ensuring managers are equipped to lead high-performing teams over time.

By combining onboarding leadership, productivity enablement, and a "coach-the-coach" approach, you'll help both sellers and managers execute with consistency, accountability, and confidence.

This Atlanta-based, hybrid role reports to the Director of Marketing & Sales Force Effectiveness and serves as an individual contributor, providing enterprise-level sales enablement leadership and support to our domestic sales organization.

What You Will Do



* Lead and deliver a high-impact new seller onboarding experience that accelerates readiness, builds confidence, and ensures consistent adoption of GP Corrugated's sales process, tools, and commercial expectations.


* Partner closely with front-line sales managers to prepare them to continue developing sellers beyond onboarding; reinforcing skills, behaviors, and accountability in day-to-day execution.


* Design, support, and reinforce leadership development for front-line sales managers, including new, experienced, and future leaders, with a focus on coaching effectiveness, inspection rhythms, and performance management.


* Coach sales leaders and managers to strengthen their ability to inspect, develop, and lead their teams through effective coaching conversations, pipeline reviews, and deal strategy discussions.


* Enable managers to transition from "doer" to "developer" by equipping them with practical tools, frameworks, and expectations for leading high-performing sales teams.


* Spend time in the field alongside sellers and managers, conducting ride-alongs, coaching days, and live deal reviews to model effective selling behaviors and reinforce consistent execution.


* Drive disciplined use of CRM, pipeline management, and sales tools to improve opportunity quality, forecast accuracy, and win rates.


* Translate commercial strategy into practical, executable behaviors usi...