Digital and E-commerce Leader, US FA Packaged Goods

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role:

This role leads the Digital and E-commerce strategy for the Packaged Goods portfolio, including social content strategy, FA portal, email marketing.

This role also works closely with the marketing teams of the Packaged Goods key accounts to ensure Elanco’s success with these strategic accounts through delivering insights and relentlessly high operational standards.

In this role, you will partner with Key Account Managers and Brand managers to ensure Elanco is showing up digitally best in class, as well as explore innovative ways to identify and execute opportunities for new selection, merchandising, traffic and conversion drivers, and operational improvement.

This role will partner with business analysts and brand managers to analyze data and trends to define the digital strategy to maximize growth of the Packaged Goods portfolio in small and large customers.

Design compliant, scalable digital buying experiences and channel programs across self‑service portals, partner marketplaces, and distributor integrations.

Enable Elanco e-commerce platform and work with the main online marketplaces to establish joint objectives and investments.

Develop and enable tools to activate the digital presence in Elanco websites and 3rd parties websites.


* Content Strategy & Execution: Develop, implement, and manage digital content strategies and campaigns, including educational resources, product information, and customer success stories relevant to producers and veterinarians.


* Digital Channel Optimization: Identify, evaluate, and optimize digital channels (e.g., agricultural forums, industry-specific platforms, targeted

social media groups) to effectively reach and engage the audience.


* Performance Analysis & Insights: Monitor and analyze digital performance metrics (e.g., website traffic, engagement, conversion rates) for content and campaigns, providing actionable insights to optimize future initiatives.


* Digital Sales Enablement: Collaborate with the sales team to develop and deploy digital tools and resources that support the sales process and enhance customer engagement.


* Em...