Shopper Marketing Specialist, Pet Health Benelux

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your role:

The Shopper Marketing Specialist will be responsible for developing and implementing marketing strategies and programs specifically targeted at the point of sale (mainly pharmacies, pet shops) to influence the purchasing behavior of pet owners and industry professionals.

This role is crucial for translating brand strategies into effective on-the-ground actions, maximizing the visibility, availability, and sales of Elanco products within the Benelux market.

Your Responsibilities:

Strategic Development & Planning:


* Define and implement the Shopper Marketing strategy for the Elanco Pet Health product portfolio in Benelux, aligning it with brand and commercial objectives.


* Identify key insights into the purchasing behaviors of pet owners across various channels (mainly pharmacies, pet shops).


* Collaborate closely with Brand Managers and International Shopper Marketing Lead to translate brand strategies into effective in-store activation plans.

Execution & Program Management:


* Develop and implement Shopper Marketing & Category Management programs, promotions, Point of Sale (POS) materials, planograms, detailers, displays, and in-store activities for pharmacy and pet shop channels, in collaboration with Marketing and Sales/KAM.


* Coordinate the development, production and distribution of in-store marketing materials, ensuring quality and consistency with brand image.


* Supporting the brand manager in the coordination of the Shopper Marketing budget, monitoring expenditures and optimizing resource allocation.

Analysis & Optimization:


* Monitor and analyze the performance of Shopper Marketing/Category Management activities (e.g., sell-out data, visibility, ROI of promotions).


* Utilize data to identify improvement opportunities and optimize future strategies.


* Conduct specific market research on shopper behavior and retail excellence to refine tactics.

Cross-Functional Collaboration:


* Work closely with Sales teams (Sales Managers, Field Force) to ensure effective implementation of programs at the point of sale and gather field feedback.


* Co...