Salesforce Developer (Marketing Cloud)

Job Summary:

The Senior Salesforce Developer (Marketing Cloud) supports the organization's existing marketing technology software infrastructure and develops new technologies as needed.

This person is equally comfortable framing business problems with stakeholders from our Operating Companies as building technical solutions that power multichannel journeys.

Owns discovery and requirements, translates them into backlog items, and then develops, tests, and launches campaigns—ensuring measurable outcomes and compliance every step of the way.

This position is a key member of a hybrid agile product delivery team, interacting with Product Owners, Analysts, Developers, QA testers, Architects, Vendors, and more.  Thus, supporting business applications by designing, implementing and modifying application programs from detailed specifications and ensures that improvements are successfully integrated into the existing systems.

Required in-office presence at least 3 days per week

Responsibilities

Essential Functions:

Product and Architecture Partnership


* Lead discovery with Product, OpCo Marketing & Sales, and Delivery teams; capture current/future state needs, pain points, and success metrics.


* Translate business needs into features/stories with clear acceptance criteria; manage backlog, prioritization, and release notes.


* Facilitate workshops, define process maps, and coordinate UAT; ensure outcomes are documented and socialized.

Marketing Cloud Development & Operations (SFMC)


* Design and build journeys, automations, and campaigns across Email Studio, Mobile Studio, Journey Builder, and Web Studio.


* Develop assets (templates, content blocks, landing pages), data extensions, queries (SQL), and AMPscript/SSJS where needed.


* Implement QA/test plans; monitor performance, reliability, and data quality; triage and resolve production issues.


* Support migration to Data Cloud and Marketing Cloud Advanced in 2026 as an SME.

Data, Analytics & Experimentation


* Define KPIs and dashboards; analyze campaign performance, insights, and cohort behavior to drive iterative improvements.


* Run A/B tests and controlled trials; convert findings into backlog items and playbooks.

Integration, Governance & Compliance


* Partner with CRM/Data teams on audience feeds, keys/identifiers, and source‑of‑truth alignment; document integration contracts.


* Serve as an SME on the team as we implement Data Cloud for Marketing, and Marketing Cloud Advanced


* Enforce deliverability, privacy, and consent standards (e.g., CAN‑SPAM, GDPR, CCPA, Quebec Bill 96); maintain preference centers and audit trails.


* Support Marketing communications related apps as admin and strategist: Cvent Surveys, Litmus, Tableau, Sense, Data Cloud.

Ways of Working


* Operate within Agile/SAFe ceremonies; collaborate across Marketing, IS, and Governance; keep artifacts current and accessible.

Employment details


* E...