Field Marketing Manager - Crop Protection

Field Marketing Manager - Crop Protection

This position is remote (virtual) and can work from home but must be located within the territory of Iowa, Missouri or Wisconsin.

The Field Marketing Manager has responsibility for both crop protection pricing and marketing execution in the assigned Sales Business Unit (BU), in this case, supporting the Central BU (Iowa & Missouri).

The incumbent reports to the CPP Field Marketing Director Team Leader with a dotted-line report to the Sales BU Leader.

The team partners with procurement and sales leadership to leverage and align resources with opportunities.

In addition, they advocate for the team cross functionally including coordination with procurement, finance, IT, agronomy and product development, etc.

The Field Marketing team acts as the funnel to and from the field, providing insights to Marketing as the "voice of the field" and pushing communication and key programs to their assigned BU.

The Field Marketing Manager works in tangent with a regionally assigned Seed Execution Lead who is focused on Seed pricing support, and as a part of a 10-person team comprised of 6 Field Marketing Leaders across BUs and 4 Seed Execution Leads.

Leads crop protection pricing execution to include: 45%


* Discretionary marketing spend management


* Allocations execution


* Support Marketing program launch and new product deployment and training


* Early Advantage target management


* Consults on returns exceptions and target management


* Bulk fill and package fill program


* Discontinued list execution


* Support the execution on AARx and other specific programs to increase volume, market share, and internal and owner margin


* Leads weekly calls to coordinate activities with sales business units, Seed, Services and CPP


* Partner with and across Marketing teams including P&L leads, Market Activation and Pricing / Data teams to develop and execute on marketing programs tied to BU

Leads regional pricing execution to include: 40%


* Scrimmage Leadership - Igniting Growth initiatives


* Market correction sales support (PROS)


* Strategic thought leadership for decoupling price on CPP products and services


* New SA & LCC migration and management


* Current JV pricing and cost management


* Dividend positioning within WFU's total offer


* Strategic thought leadership for future bundle pricing


* Direct support and relationships at Aligned accounts


* Work with P&L marketing teams on national pricing decisions


* Assess portfolio value to market and gain insight into value and competitive positions on a regular basis


* Works with BU sales leads and Account Managers in identifying margin opportunities through key product focus and profitability analysis with key customers

Leads BU Level Market Intelligence: 10%


* 2-way Market Intelligence for the BU & WFU


* Utilize analytics to drive regional insights


* 'Voice of the...