Senior PR Executive

Major R e s ponsib i li t i e s


* Create a strong and loyal community of local opinion leaders around métiers in India - cultivating and developing influential relationships.


* Enhance, strengthen, and leverage local connections with print and online media to pitch story ideas (interviews with Hermès spokespeople and creative talents, product photo shoots, editorials etc).


* Evolve and expand media database to niche platforms in specific categories like art, culture, design, beauty with a focus on digital


* Organize local events and product discoveries to ensure qualitative and quantitative coverage in the press and on social media.


* Press inventory purchases twice a year in line with métiers strategy and local market trends.


* Measure performance of each activity and event.

Work closely with the Communications Director to determine KPIs for PR initiatives


* Liaise with the International Press Team for interviews, editorial content and press releases


* Liaise with external and internal partners to create documentation for all Communications related expenses

P r ess Management:


* S uper v i s e th e a genc y i n c har g e o f Pr e s s t r a c k i n g o f al l re le v ant media daily


* In charge of ordering and distributing press editions, p r e s s k i t s and other relevant PR material


* An sw er s loc a l pr es s req u es t s as we ll a s pres s q u e r ies f rom HQ.


* Track industry news and competition and share monthly updates with Communications Director.

Pr e s s Sh o w ro o m M a n a ge me nt:


* Responsible for or g a n i z ing a nd m a i nta i ning p re ss stock


* Monitor and co-ordinate so urc i n g requests for editorial shoots with key titles.


* Maintain a tracking system of all sourcing requests (with Communications Co-ordinator)


* Responsible for conducting rout i ne p r ess s t ock i nvent ory

Requirements & Qualifications:


* 6+ years experience in luxury or lifestyle PR


* Strong media and influencer relationships in India


* Understanding of the specificities of the Indian luxury landscape and Indian beauty and perfume market to ensure Hermès reaches top positions in local rankings.


* Passionate about story telling


* Good organizational and time management skills


* Attention to detail


* Critical thinker and analytical problem solver