Talent Marketing Manager

Talent Marketing Manager

At Land O'Lakes, we are constantly evolving and seeking better ways to engage with our candidates and employees, connecting them to our mission and enabling a rich talent experience! At the center of much of this work is our Talent Marketing team and as the Talent Marketing Manager, you will be at the forefront of that!

In this role, your main responsibilities will involve developing and executing strategic, clear and engaging marketing and communication efforts that support HR initiatives and enhance the overall employee and candidate experience.

You will also work to ensure our EVP connection throughout every talent facing process - from candidate to alumni.

This includes managing candidate-facing content deployed through digital channels across the organization in support of Talent Acquisition initiatives, as well as functional communications content deployed to our current employees, in support of our employer brand.

As both a strategic leader and player-coach, you will provide consulting support, while also being hands-on, creating functional content and campaigns aligned with HR's biggest initiatives.

This role is located in Arden Hills, MN (Hybrid work arrangement each week in office Tuesday through Thursday)

Key Responsibilities include:

Strategic Talent Marketing & Leadership:


* Developing and executing Land O'Lakes' Talent Marketing strategy.


* Coach and lead one direct report, helpingLand O'Lakes maintain its best-in-class candidate marketing and expanding that capability across the full employee lifecycle.


* Collaborate regularly with Communications team to leverage and synchronize content and publishing.


* Partner closely with Corporate Digital Marketing team to remain current on platforms.


* Provide strong input in vendor discussions related to Talent Marketing and content production across all areas of HR.

HR Communications Content Development:


* Act as the primary connection to the Corporate Communications team, ensuring that all work in this area is aligned and supports Land O'Lakes broad communications vision.


* Craft compelling messaging for key HR initiatives, including policy changes, program rollouts, and employee resources.


* Create original graphic and written content for a wide variety of audiences (leveraging existing assets, minor graphic design, copywriting, HR and legal routing).


* Develop and tie digital communications strategies into company business and communications, department objectives and strategies.

EVP & Messaging Alignment:


* Own and evolve the EVP strategy, ensuring it is embedded into all HR communications.


* Develop thematic messaging that connects HR initiatives to the organization's culture, values, and employer brand.


* Partner with HR and leadership teams to ensure EVP messaging is consistently integrated into talent marketing efforts and employee communications.


* Ensure Land O'Lakes, Inc.

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