Senior Brand Manager - Brand Growth and Innovation

Senior Brand Manager - Brand Growth and Innovation

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Do you have a consumer-obsessed mindset and passion for transformational innovation? Are you always on the lookout for the next breakthrough opportunity and have a track-record of bringing disruptive innovation to life?  We are looking for a creative and proven innovator as a Senior Brand Manager, Brand Growth & Innovation (BG&I) to help define the future of the Kotex Brand in Feminine Care!

The Senior Brand Manager, BG&I will lead brand building initiatives across North America for the Kotex (Feminine Care) portfolio as well as develop, gain support and lead three-to-five year strategy & innovation plans.

In this role you will lead Brand Growth & Innovation Brand Manager(s) and consultants while also leading and influencing cross-functional partners in a matrix organization.

The ideal candidate is a creative and strategic thinker with a passion and proven track record for managing an innovation portfolio to deliver on business growth goals and push the boundaries of what's possible.

In this role, you will:


* Drive identification, prioritization and fulfilment of unmet/underserved consumer needs.


* Articulate insight based, consumer driven innovation strategy through the lens of the market dynamics, consumer, competition, brand and financial goals.


* Drive the delivery of a validated, consumer-driven and transformational innovation pipeline to bring to market, including leading strategy, concept creation, product design and delivery, channel strategy, pricing, shelving, primary packaging and forecasting.


* Collaborate on development of the Strategic Business Plan, guiding brand priorities over a three-to-five-year horizon.


* Lead a cross functional team to drive continuous development of innovation, renovation and commercial news pipeline.


* Collaborate with the Global team to drive prioritization, scale and consistency of front-end innovation development.


* Drive business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources.


* Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers.



* Consumption and shipment forecasting for brand with an understanding of managing risks and opportunities and associated gap closing activities.


* Effective management...