Brand Manager - Sparkle

Your Job

Georgia-Pacific is seeking a brand manager for its Sparkle® paper towel brand, reporting to the Sparkle® brand director.

This key role will drive continued momentum of the #1 mainstream paper towel brand by driving its vision, crafting impactful commercial strategies, and managing cross-functional capability teams to execute against those strategies.

Ideal candidates are self-starters with an entrepreneurial spirit and a track record of contributing to profitable growth in CPG.

What You Will Do


* Represent the brand.

Integrate the vision across Sales, Supply Chain, Finance, R&D, and Commercial Strategy through strong cross-functional partnerships.


* Shape portfolio & pricing.

Develop recommendations and partner with R&D, Commercial Strategy, and Supply to deliver a winning price/pack/assortment across customers.


* Lead what's next.

Drive innovation planning-turn consumer insights and category trends into future growth opportunities for Sparkle®.


* Champion S&OP: Translate strategy into forecasts and actionable plans that balance demand, supply, service, and profitability.


* Unlock market growth.

Support annual account planning with Sales-challenge assumptions, align plans, and convert momentum into measurable results.


* Optimize investments.

Use economic thinking and marginal analysis to prioritize spend for the highest return.


* Be data-driven.

Apply analytics to test, learn, and continuously improve commercial strategies.

Other areas of expected influence and capability include:


* Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking.


* Be contribution-motivated, collaborating with cross functional teams while being agile with high-sense of urgency.


* Be able to connect the dots and clearly & effectively communicate to different audiences.


* Willingness to take risks consistent with the company's and brand's risk profile.

Who You Are (Basic Qualifications)


* Bachelor's degree or higher


* 5 years of business experience


* Background in brand/product management/sales with consumer-packaged goods


* Experience communicating complex concept and ideas in simple language across cross-functional teams

What Will Put You Ahead


* MBA


* Background & understanding of CPG or Retail industries


* Experience leading commercial activation within established CPG organizations

At Koch companies, we are entrepreneurs.

This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.

Any compensation range provided for a role is an estimate determined by available market data.

The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Phil...