Vice President, Product Trade Marketing

The Product Trade Marketing Vice President within the Customer Lifecycle Team will oversee marketing programs focused on credit card product trades, including upgrades and downgrades for existing customers.

The Lifecycle Marketing team is part of Customer Marketing, within the Marketing Growth and Innovation organization of Card Services-a key business within Chase's Consumer & Community Banking group.

The team is responsible for strategies and marketing for existing consumer credit card customers, including Early Month on Book (EMOB), Low Tenure, Retention, and Product Trade (Upgrade/Downgrade) activities.

This position will play a pivotal role in guiding customers through product transitions, ensuring a seamless experience during upgrades or downgrades, and maximizing customer satisfaction and retention.

The strategic role will design and implement marketing programs across channels (email, site, in-app, etc.) and operationalize segmentation to engage customers considering or undergoing product trades.

The candidate must collaborate closely with product, Card Member Service, and cross-functional teams across the Card organization.

Job Summary

As the Vice President of Product Trade Marketing on the Customer Lifecycle Marketing team, you will lead and drive marketing strategies to engage customers considering or completing credit card product upgrades or downgrades, partnering internally and externally to bring these strategies to life.

Job Responsibilities


* Lead product trade (upgrade/downgrade) strategies across credit card products, partnering closely with cross-functional teams and external partners


* Create and manage segmentation strategies to deliver personalized marketing programs that resonate with customers eligible for or interested in product trades


* Manage reporting for product trade campaigns and overall engagement metrics at the portfolio and aggregate level


* Collaborate with internal and external partners on product trade strategies, synthesizing results and driving new tactics to improve upgrade/downgrade experiences


* Enhance existing product trade marketing campaigns and develop new strategies for specific customer segments


* Communicate effectively and confidently with stakeholders, leading through strong collaboration and influence

Required Qualifications, Capabilities, and Skills


* Bachelor's Degree required; MBA preferred


* 7+ years direct marketing experience, with specific experience in credit card product marketing and product trade (upgrade/downgrade) strategies desired


* Experience working with multiple internal and external partners


* Strong oral, written communication, and presentation skills


* Logical, analytical thinker; identifies clear objectives, leverages data to develop strategies, and advanced understanding of success metrics


* Strong ability to influence and gain buy-in across teams


* Effective at prioritizing and managing multiple c...