Brand Manager, Poise

Brand Manager, Poise

Job Description

People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day.

From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex ®., Huggies ®., VIVA, U by Kotex ®., Poise ®., Depend ®.

brands improve the lives of people around the world.

Kimberly-Clark proudly leads the way in providing better care for a better world. 

Led by Purpose.

Driven by You.

About the Opportunity:

As Brand Manager for Poise, you’ll be the driving force behind a category-leading brand trusted by millions, delivering innovative products and shaping its future with impressive growth momentum - empowering women to live confidently and comfortably every day.

Your work will help normalise conversations around bladder leakage, break down stigma, and champion breakthrough innovations.

Join us and make a genuine difference - helping millions rediscover their confidence and embrace life to the fullest.

Key Responsibilities


* Develop and execute strategic brand and marketing plans to drive growth, market share, and brand equity, working collaboratively within cross-functional teams.


* Plan and coordinate the full marketing mix: including commercial programs, media, packaging design, go-to-market strategy, and in-store activation - partnering closely with internal and external stakeholders.


* Deliver insight-driven campaigns by collaborating with creative, media, and PR agencies, ensuring consumer engagement across all channels.


* Manage brand financials with a multi-million dollar marketing budget, tracking ROI and reporting performance to senior leadership.


* Drive innovation and product development from uncovering consumer insights to managing projects from concept through launch, considering and recommending optimal approaches for packaging, financial P&L, and pricing strategies throughout.


* Analyse consumer, category, and competitive data to assess brand performance and identify growth opportunities.


* Partner across local and global teams to build a multi-year innovation pipeline and ensure impactful brand execution, collaborating with Sales, Shopper, Supply Chain, Finance, and Manufacturing

What We’re Looking For


* A creative and strategic thinker with a proactive, can-do attitude.


* Strong commercial and analytical acumen, with expertise in budgeting, forecasting, P&L ownership, and the ability to translate market data and consumer insights into effective strategy.


* Proven project management skills, thriving in a fast-paced, dynamic environment.


* Demonstrated ability to plan, execute, and optimise media campaigns across the full marketing funnel, leveraging both dig...