Channel & Segment Marcom Leader

Mission

Operating in Global Marketing division, reporting to Global Marketing Zone Director, the Channel Marketing & Communications Leader is responsible for translating commercial strategies and goals into marketing communication execution, supported by a team of operational of functional marcom experts at global or local level.

Key goals:

- Contributing to improvement of Brand awareness and positioning against competition

- Increasing digital customer engagement

- Influencing commercial opportunities pipeline

What will you do?


* Planning and executing MarCom Programs and Communication Activities in line with country Brand and organic growth objectives as well as BU and Global Functions requirements, leveraging Global Marketing tools and processes, including Marketing Automation.


* Assessing the MarCom Program effectiveness/ROI and adjust accordingly.


* Assembling and localizing communication assets by the MarCom mix for country deployment and leveraging global campaigns


* Providing transversal support and working collaboratively with other functions.

What qualifications will make you successful?


* Master degree in economy, business, management or equivalent


* Fluent English


* 5 years relevant experience focused on increasing product/brand awareness in the market, creating a brand market for targeted customers, and implementing promotional programs including:
- Creating and/or coordinating the production of advertising and promotional materials based on predetermined marketing themes and messages
- Identifying the optimal mix of advertising and promotional channels that align with defined customer market segmentation and buyer personas
- Managing in-store promotions and clarifying promotion terms with retailers
- Managing conferences /congresses/events and coordinating brand promotional merchandise
- Measuring advertising and promotion effectiveness for return-on-investment.

What's in it for me?


* Permanent Contract;


* Flexibility at work;


* Exciting job in an international company, with opportunities o lead and contribute to different projects collaborating with cross-region teams;


* Special training tailored to your needs and career goals;


* Opportunity to develop based on clear career paths, to grow through experience and exposure;


* An environment where employees have equal opportunities to reach their fullest potential, depending on performance and personal aspirations;


* Global Family Leave program;


* Ticket restaurant or meal at canteen;


* Shareholding plans;


* Welfare programs that can be extended to your family;


* Health insurance and Professional/extraprofessional accident insurance;

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us.

This position will be posted until filled.

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