PREMIER Market Research Analyst Internship

At First PREMIER Bank and PREMIER Bankcard, we’ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back.

This is an environment where you will be rewarded, valued, and celebrated for your hard work.

We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities.

We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions.

Considered one of the nation’s strongest financial organizations, we’ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities.

The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace.

We believe in investing in our employees, their families and our communities.

Job Description:

Location: Sioux Falls, SD
Shift: Monday - Friday 8:00 AM to 5:00 PM
Job Status: 90-day internship
Company: PREMIER Bankcard

About the Role
Responsible for analyzing industry trends, competitive landscapes, and market dynamics to provide insights and intelligence that drive strategic decision-making.

This role supports the Marketing team by identifying opportunities, assessing competitor strategies, and delivering data driven recommendations to enhance product positioning and customer engagement.

Job Duties and Responsibilities 


* Conduct in-depth competitive analysis to assess product offerings, pricing, marketing strategies, and customer value.


* Monitor industry trends, regulatory developments, and macroeconomic factors affecting the credit card market, consumer behavior and access, and the subprime population.


* Gather and analyze customer insights, monitor market research reports, and third-party data reports and assets to identify growth opportunities.


* Develop and present competitive intelligence and market findings to departmental leadership and appropriate cross-functional teams and audiences.


* Assists in the conceptualization, building, and execution of surveys, focus groups, and collective efforts with external vendors to gather qualitative and quantitative market data.

Skills and Qualifications


* Strong analytical research skills with the ability to synthesize complex quantitative and qualitative data into actionable insights.


* Comfort with market research tools, competitive intelligence platforms, and data visualizations tools.


* An academic and/or real-world background in identifying and analyzing macro and micro economic drivers affecting market conditions and consumer behavior.


* Excellent communication and presentation skills.


* Ability to define and interpret strategies and build rapport with stakeholders
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