Sr. Manager, Shopper Marketing

Coke Florida is looking for a Senior Shopper Marketing Manager based out of our Tampa HQ location, working Monday - Friday, with occasional nights and weekends.

What You Will Do:
As a Coke Florida Senior Shopper Marketing Manager, you will be responsible for overseeing all aspects of Customer Marketing Planning and Activation for an assigned customer and/or channel in Florida to deliver on business objectives and drive results.

Roles and Responsibilities:


* Lead the strategic development and execution of localized programming and brand activation at key accounts for programs developed by the HQ Level Shopper Marketing Teams in assigned channel and/or customers.


* Own the customer marketing roadmap by partnering closely with Customer Teams to translate National GOAT programs, innovation launches, and brand initiatives into high-impact, account-specific and channel-specific programs that drive volume, share, and long-term customer value.


* Maximize the marketing activation of Coke Florida assets (e.g., Tampa Bay Bucs, Disney), in collaboration with Asset Manager, serving as the strategic lead in developing full-funnel retail programs, stand-alone activations, and experiential extensions tied to customer objectives.


* Leverage channel strategy insights to architect profitable, customer-centric plans, ensuring alignment with sales goals, financial targets, and brand strategy while influencing customer decision makers.


* Lead marketing sell-in with select customers, including developing persuasive storytelling, building strategic sales decks, and representing marketing as the senior voice in customer presentations.


* Activate cross-category partnerships with outside companies to develop customer programs


* Own program budget planning, allocation, tracking and stewardship, including the ability to coordinate different sources of funds from brand partners.


* Manage NEW Customer POS design and messaging including communication to internal POS Store.


* Manage the Activation process, including development of timeline, creative, POS design, external partners, internal and partner approvals


* Assist in developing program recap and measurement process with the Business Intelligence team.

For this role, you will need:


* Minimum undergraduate (BA or BS) degree


* 7-10+ years of experience in customer marketing, retail marketing, brand marketing, sales, agencies, or CPG environments.


* Strong understanding of omnichannel shopper marketing, national promotions, activation planning, and customer-level execution.


* Proficiency in analytical tools (e.g., Nielsen Connect, Nielsen Panel) with the ability to translate data into insights and action.

Additional Qualifications that will make you successful in this role:


* Proven track record of owning and delivering complex marketing programs with measurable business impact.


* Advanced strategic project leadership experience with the abi...