Manager - IA - Product Management & Marketing

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt.

Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India.

We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry.

L&T Switchgear is now Lauritz Knudsen Electrical & Automation.

As a Product Management and Marketing professional for Variable Frequency Drives (VFDs) & Soft Starters, you will be responsible for driving the strategic growth, innovation, and market positioning of the VFD product portfolio.

This role demands a strong blend of technical expertise, market insight, and leadership to manage the full product lifecycle and execute impactful marketing strategies.

Key Responsibilities:

Product Management


* Own the product roadmap for VFDs & SSs, aligning with business objectives and customer needs.


* Lead product development initiatives in collaboration with engineering, R&D, and manufacturing teams.


* Conduct market analysis to identify trends, customer pain points, and competitive positioning.


* Define product specifications, pricing strategies, and value propositions.


* Monitor product performance, customer feedback, and drive continuous improvement.

Marketing Strategy


* Develop and execute marketing plans to promote VFDs across target segments ( Under Utility, Infra, Building segments and associated OEMs ).


* Manage product launches, promotional campaigns, exhibitions, and technical content creation alongwith Marcom team.


* Collaborate with sales teams to support lead generation, customer engagement, and channel enablement.


* Drive digital marketing initiatives including SEO, SEM, webinars, and social media outreach alongwith Marcom team


* Represent the product at industry events, exhibitions, and customer forums.

Cross-functional Leadership


* Coordinate with supply chain, finance, service teams & L1 support to ensure product availability and support.


* Provide training and tools to sales and application engineering teams.


* Track KPIs such as market share, revenue growth, and customer satisfaction.

Qualifications & Experience:


* Bachelor's degree in electrical engineering or related field; MBA preferred.


* 8-12 years of experience in product management and marketing, preferably in industrial automation or power electronics.


* Deep understanding of VFD technology, applications, and market dynamics.


* Strong analytical, communication, and project management skills.


* Experience working with cross-functional teams and managing product portfolios.

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