Social Media Manager

Overall Responsibilities:

The Social Media Manager is responsible for developing, executing, and optimizing the social media strategy for Truck Accessories Group | dba LEER Group across all brands and digital platforms.

This role drives brand awareness, audience growth, engagement, and content performance by overseeing channel management, creative production, community engagement, and data-driven improvements.

The Social Media Manager exercises independent judgment in content creation, platform decisions, community interaction, and real-time publishing.

This position requires creativity, strategic thinking, excellent communication skills, and the ability to navigate fast-paced digital environments while ensuring alignment with brand standards and marketing goals.

RESPONSIBILITIES:

Social Strategy & Planning


* Develop and implement social media strategies supporting brand positioning, engagement, and company objectives.


* Create and manage annual and quarterly content calendars for all platforms, aligning social activity with campaigns, product launches, events, and promotions.


* Monitor industry trends, platform updates, and competitive activity to ensure leading-edge social practices.

Content Creation & Publishing


* Create, curate, and publish engaging content including images, videos, stories, reels, and posts across social channels.


* Collaborate with the Graphic Designer and other team members to produce visually compelling and brand-consistent assets.


* Write strong, on-brand copy for captions, headlines, scripts, and messaging.


* Participate in capturing photography and video content for social media needs.

Community Management


* Manage daily community engagement by responding to comments, inquiries, and messages in a timely and brand-appropriate manner.


* Monitor conversations around LEER brands and aftermarket accessories to identify engagement or content opportunities.


* Escalate customer service issues appropriately while maintaining a positive public-facing presence.

Campaign & Influencer Management


* Lead social media support for product launches, promotions, brand initiatives, events, and sponsorships.


* Coordinate with influencers, ambassadors, or agency partners to execute campaigns and co-branded content.


* Ensure social messaging aligns across channels, brands, and internal teams.

Analytics & Optimization


* Track KPIs, analyze performance data, and develop reporting dashboards.


* Provide strategic insights to improve audience engagement, reach, conversion, and content effectiveness.


* Experiment with content formats, timing, and messaging to optimize performance.

Brand Consistency & Governance


* Ensure all social content adheres to brand standards, tone, and style guidelines.


* Maintain a unified brand voice across all LEER Group channels.


* Protect brand reputation through timely response, issue monitoring, and clear commun...