Business Communications Lead Analyst, Dental Health Care Provider - Cigna Healthcare - Remote

Position Summary

The Dental Health Care Provider (HCP) Communications position is accountable for developing dental HCP communications and marketing materials within the Dental organization.

The candidate will be responsible for executing all communication initiatives for dental HCPs and the Cigna Dental employees supporting dental networks.

The position also includes resolving communication challenges and delivery limitations by sourcing new avenues to deliver messages to HCP's and providing viable recommendations that optimize the dental health care professional experience cost-effectively.

Duties and Responsibilities


* Support the overall dental HCP communication strategy, ensuring that it delivers an efficient and cost-effective competitive positioning for Cigna Dental in the industry.


* Find new software/communication avenues to effectively communicate with providers.


* Develop marketing and training video's for HCP's.


* Manage and execute multiple complex projects with competing timelines.


* Participate in assigned business projects as the communication subject matter expert with the goal of creating an optimal communication experience for dental HCPs.


* Attend project meetings to represent Dental HCP Communications.


* Ensure that Cigna for HCP has updated provider materials.


* Coordinate and develop quarterly provider newsletter with dental partners.


* Interact with key matrix partners to drive and execute dental HCP communication strategies and enterprise communication strategies.


* Coordinate with matrix partners to develop and execute comprehensive internal employee communication training plans and external dental HCP end-to-end communication plans and their distribution for initiatives that affect dental and/or our network of dental HCPs.


* Ensure all information has been received through the intake system to initiate timely, accurate, quality communication development.


* Ensure that materials and plans conform to and meet different national and state regulatory requirements and Enterprise Marketing and Branding guidelines.


* Draft content for internal and external dental HCP communications.


* Draft content for provider marketing and recruitment materials.


* Manage communication review/editing process for documents requiring review and secure final sign-off from dental business subject matter experts, project owners, any engaged corporate communications area, compliance, legal, and others as needed.


* Execute on ad hoc communication requests from business partners


* Secure accurate mailing lists, assist with distributing mailings, and pull appropriate reporting to ensure the target audience is reached.


* Interface with internal constituencies (e.g., Network Recruitment, Clinical, Network Operations) to execute communication plans for new initiatives, policy/program changes, and requirements for dental HCPs.

This includes providing recommendat...