Customer Engagement Marketing Manager, Vice President

Take on a leadership role where you will oversee and deliver impactful customer onboarding and engagement campaigns that strengthen retention and financial health.

Partner with senior leaders and cross-functional teams to drive process excellence and creative thought leadership.

As a Vice President, Marketing Manager in the Consumer Bank Customer Engagement Campaign Management team, you will lead large-scale, multi-channel campaigns focused on customer onboarding, retention, and financial health.

You'll drive process excellence, creative thought leadership, and act as an Authorized Approver of creative and audience targeting, making a significant impact within the Customer Engagement team.

Job responsibilities


* Lead end-to-end creative development, execution, and management of customer onboarding and engagement campaigns across digital, email, direct mail, social, and website channels.


* Develop and maintain proactive, strong partnerships between the Customer Engagement team, strategy partners, and internal/external execution partners.


* Manage senior-level relationships with agencies and vendors, and serve as the Authorized Approver on creative and audience targeting for team members.


* Execute omni-channel marketing campaigns and provide overall project management, ensuring initiatives are on-strategy, on time, within budget, and effectively coordinated across multiple channels and multi-functional teams.


* Track and manage content updates and annual recertification of in-market tactics and materials.


* Lead efforts to continuously improve both the customer onboarding and engagement experience, with a strong focus on testing and optimization to drive strategic recommendations.


* Drive creative thought leadership and process improvement initiatives within the Customer Engagement space.


* Collaborate with marketing managers to identify opportunities, campaign strategy, and frameworks for measurement and reporting.


* Participate in pilot programs and actively rethink processes to simplify and build additional capabilities.


* Serve as a leader on initiatives outside of assigned campaigns, including cross-program creative leadership, process improvement, and other strategic roles.


* Act as a culture leader, identifying key skills and engaging with the team beyond day-to-day duties and communicate effectively with senior leaders and others in written and verbal communications; present and facilitate large-scale meetings.

Required qualifications, capabilities, and skills


* 7+ years of experience in a marketing campaign execution role, with a focus on customer engagement, retention, onboarding, or lifecycle marketing.


* Demonstrated experience overseeing and providing guidance on campaign execution for other team members or cross-functional partners.


* 3+ years of agency/vendor management experience.


* Experience as a leader in a fast-paced environment, with strong skills...