Manager Product Marketing

POSITION PURPOSE

The Manager, Product Marketing Americas owns the offering portfolio in line with business strategies and leads the development of product and portfolio strategies across target markets for the Americas region.

This role is responsible for capturing and leveraging market and customer insights to identify opportunities and develop the product roadmap including business cases, project prioritization, positioning, competitive differentiation, and market adoption.

The individual will lead and coach a team of product marketing engineers, ensuring customer knowledge is combined with technical product knowledge, and translated into compelling value propositions. 

 

This role requires the ability to influence and build alignment with global product marketing, global and regional engineering, marketing communications, marketing programs and analytics, applications, warranty, business development, sales and aftermarket to achieve targeted growth and capture the value of our innovation.  The successful candidate must be curious and creative, while demonstrating competencies in strategy, systems thinking, cooling processes and technologies, and execution.

 

PRINCIPAL ACCOUNTABILITIES

Market, Customer and Competitive Insights

 


* Develop and execute a learning plan to capture and prioritize customer needs and the competitive landscape


* Develop market segmentation.

Identify growth opportunities across markets and channels.


* Serve as the voice of the customer, translating learnings into actionable insights for product development


* Maintain and leverage the database for customer insights and competitive information

 

Portfolio Strategy and Management


* Develop and execute product and portfolio strategies aligned with business goals, market opportunities and customer needs


* Conduct portfolio reviews, assess opportunities, and create actionable recommendations and plans


* Develop a product roadmap with clearly defined specifications, business cases and prioritization


* Identify, prioritize and implement improvements to existing products


* Oversee product lifecycle analysis and optimize the portfolio


* Establish pricing to optimize growth and profitability

 

Go-to-Market Strategy and Execution


* Develop go-to-market strategies and tactics to create competitive advantage


* Own product positioning, and translate technical information into compelling value propositions


* Define and oversee new product launch plans, ensuring cross-functional alignment and successful execution.


* Develop presentations, technical information, value calculators, training, etc.

that enable business development, sales and channel partners to clearly articulate product value

 

Team Performance


* Lead, manage and mentor product marketing engineers, providing clear guidance, coaching, and performance management


* Establish subject matter expertise for products, markets, c...