Retention Marketing Manager

We are seeking a Retention Marketing Manager for the Marketing Technology Department.

The Retention Marketing Manager will translate the Marketing Technology Manager’s 1–2-year vision for member retention and loyalty communication into tactical plans of one year or less.

Their focus is to leverage data, as well as email, statement, push, SMS, in-app and other communication channel best practices, to improve the member experience and facilitate a meaningful, long-term member relationship.

The Retention Marketing Manager is expected to lead content and project planning for designated 1:1 communication channels; execute, test, monitor and optimize asset design and content; and support all activities performed by peers, business units, and third parties.

If you have experience with marketing automation systems and project management you should apply right away!

Highlights:


* Design and implement member generation and retention email and other 1:1 communication plans that reduce churn and increase loyalty.


* Collaborate with cross-divisional teams (e.g., product owners, member service) to ensure seamless member experience.


* Create personalized offers, loyalty programs and targeted campaigns for different member segments.


* Proactively make incremental improvements, seeking leadership and business unit approval when necessary.


* Create a testing framework and coordinate and conduct testing as needed.


* Act as administrator of our digital communication channels and ensure all integrations, data transfers, and accompanying functionality are working properly.

Experience:

    Required


* 5+ years of experience improving customer journeys and channel performance for email, SMS, push, in-app and other communication channels.


* 3+ years of experience using a marketing automation system (such as Hubspot, Marketo, Mailchimp, etc.) with external data sources and APIs.


* 3+ years of experience with content mapping and writing email or other targeted/automated content. 


* Must have knowledge of laws and regulations relevant to marketing and marketing communication (such as email, SMS, push, etc.).


* Must have experience building dynamic/personalized email (using logic and code to serve up unique content per recipient).


* Must have experience compiling performance data, synthesizing analytics into insights, and leading meaningful and productive performance conversations with all levels of leadership.


* Project management experience.


* Working knowledge of digital accessibility standards


* Working knowledge of HTML

    Preferred


* Experience in the financial services industry, specifically banking


* Content marketing and/or inbound marketing experience


* Experience using Workfront or similar tools

Education:

    Required


* 4-year college degree in Marketing, Communications or related field

Licenses & Certifications:

    Preferred


* Cont...