Community and Local Marketing Campaign Marketing Vice President

Step into the role of Vice President, Community and Local Marketing Campaign Management, where your expertise will shape and deliver impactful work in the Consumer Bank.

As a Vice President, Community and Local Marketing Campaign Management in the Consumer Bank Marketing team, you will oversee the development and execution of strategic campaigns and supporting content for local events, workshops and initiatives.

Your work will be essential in driving customer engagement, supporting business growth, and ensuring successful execution of new builds, grand openings, and other key events.

Job responsibilities


* Develop and execute end-to-end community and local marketing campaigns.


* Create and manage content that supports campaigns and event initiatives.


* Lead creative strategy and execution for new builds, grand openings, and local events.


* Collaborate with cross-functional teams to ensure campaign and content alignment.


* Oversee agency and vendor relationships for campaign and content development.


* Drive measurable performance through data-driven marketing tactics.


* Ensure compliance and controls across all campaign materials and channels.


* Optimize campaign content and direct response tactics to improve results and efficiency.


* Support capacity planning and prioritization for campaign and event initiatives.


* Guide content and UX strategy for local marketing efforts and deliver exceptional customer experiences


* Manage multi-channel execution, including digital, print, and event content.

Required qualifications, capabilities, and skills


* 10 plus years of experience in marketing strategy, campaign development, or content creation.


* 5 plus years of leadership experience managing high-performing teams.


* Expertise in developing and executing creative content for digital, print, and event channels.


* Experience managing agency and vendor relationships.


* Strong skills in strategic planning, multi-tasking, and prioritization.


* Knowledge of database marketing, segmentation, testing, and measurement.


* Ability to execute marketing projects and content with precision and attention to detail.


* Excellent written and oral communication skills.


* Bachelor's degree in Marketing, Business, or related field.


* High energy, solutions-oriented approach to managing multiple initiatives.


* Proven relationship development and negotiation skills.

Preferred qualifications, capabilities, and skills


* Experience in financial services marketing, including debit or credit products.


* Agency-side marketing experience.


* Content development and copywriting skills.


* Experience with local market activation and event marketing.


* Familiarity with compliance and regulatory requirements in financial services.


* Creative and innovative mindset focused on continuous improvement.

Additional Information


* Role may require...