Public Site SEO, GEO, Digital Acquisition Associate

Become an integral part of the Wealth Management Digital Marketing team, focusing on public site organic growth, local search, and advisor website strategy across chase.com and jpmorgan.com.

We're seeking a hybrid thinker-someone who pairs hands-on tactical SEO skills with a strategic, data-driven mindset to shape the roadmap for both site performance and user experience, driving new account acquisition.

This role is responsible for driving organic growth and discoverability through advanced SEO, GEO/local search optimization, and leveraging AI-powered search (LLM) capabilities.

This role will also support the development and optimization of branch and advisor profile pages and related digital experiences in partnership with Field Marketing teams.

As an Associate within Wealth Management you will collaborate with marketing, product, analytics, design, external vendors, and technical teams to ensure our public web presence is optimized for search, discoverability, and user experience, with a particular focus on local and advisor-specific content.

This role is critical to optimizing our digital presence-not just for search, but for delivering a seamless, compelling experience that converts visitors into clients.

Responsibilities


* Develop and execute SEO strategies for Wealth Management across chase.com and jpmorgan.com, with a focus on GEO and local search optimization and advisor website discoverability.


* Lead cross-functional initiatives that connect SEO insights to digital marketing and acquisition strategies.


* Monitor and analyze SEO performance metrics to inform both technical (site architecture, page speed, schema) and front-end (content, UX/UI) enhancements for continuous improvement.


* Analyze and map user journeys to identify friction points and opportunities for improvement, especially in local, cross-line of business (XLOB), and advisor-related search flows.


* Experience collaborating with product, UX/UI, and analytics teams to deliver measurable improvements in both search performance and user experience.


* Enhance site navigability and the discoverability of products, features, and advisor content to drive acquisition and engagement.


* Partner with Field Marketing, design, data & analytics, vendors, and product teams to enhance advisor website content and track performance.


* Collaborate with the internal SEO Center of Excellence (COE) to ensure alignment with best practices and emerging search technologies.


* Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving SEO, local search, and advisor website performance.


* Manage vendor relationships for content creation, website development, and design services.


* Lead the strategy and ongoing optimization of branch and advisor profile pages and related website experiences, ensuring content is compelling, accurate, and locally discoverable.


* Leverage AI-powered se...