Global Media Director

Global Media Director

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

We are seeking an experienced and strategic Global Digital Media Director to lead our digital media Centre of Excellence (CoE).

This role reports to the Global VP of Marketing, Digital, Sales & Capabilities within the Centre of Excellence, influencing strategy and best practices across all markets.

This role is not focused on day-to-day campaign execution, which is managed by local market teams.

Instead, the Director will be responsible for defining the global media strategy, best practice frameworks, learning agendas, and measurement strategies that empower our markets to achieve best-in-class media performance.

The Director will also own the key relationships with our global media agency and major media/ad-tech platforms to ensure our markets are leveraging the most innovative tools and approaches.

In this role, you will:


* Lead and drive our global media strategy.

This role is responsible for overseeing all aspects of media planning, buying, and optimization to achieve brand awareness, customer acquisition, and revenue goals on a global scale with a particular focus on digital.


* Define, develop, and roll out a global media CoE model that provides guidance, best practices, and resources to local market media teams.


* Establish frameworks, best practices and global scorecards for media planning, execution, and optimization to ensure consistency and excellence across all markets.


* Serve as the internal " media and media digital expert," providing strategic counsel and thought leadership on emerging media trends, technologies, and market dynamics.


* Partner and lead the global partnerships with the Global Agency and key media partners (e.g.

Meta, TikTok, Google) ensuring that Kimberly Clark gets outsized support to drive media effectiveness.


* Drive innovation by identifying and vetting new media platforms, emerging consumer trends /technologies, AEO strategies and strategic partners to ensure competitive advantage


* Document and socialize clear KPIs/metrics, score carding and reporting that clearly diagnoses success and recommended action steps at the right level of depth and complexity for SEM/SEO


* Define global key performance indicators (KPIs) and establish robust measurement frameworks for all digital media initiatives.


* Collaborate with analytics teams to standardize reporting and provide market teams with the tools and insights needed to analyze and optimize their campaigns.
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