Marketing Specialist - Wide Open - Waterbury, VT

The Company:

Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit.

With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary:

As we continue to scale one of the fastest growing apparel brands, we are seeking a Marketing Specialist to support the development and implementation of strategic marketing plans that deliver against brand and business objectives.

This role will help increase awareness with new audiences, monitor and improve brand sentiment, and engage and grow our community.

They’ll work closely with marketing and sales to ensure our brand is consistently represented and resonates with its target audience.

Activities span digital, traditional, and experiential marketing across a range of revenue channels to drive demand, interest, and loyalty for the Wide Open brand and product line.

 Starting pay is $65,000 to $70,000 annually based on experience. 

Key Responsibilities:


* Support delivery of the annual marketing plans including campaigns, partnerships, product launches, and promotions.


* Implement consumer programs and experiences across revenue channels that build awareness, engage audiences, and drive sales.


* Collaborate with channel leaders on a cohesive content calendar, ensuring relevance with our target audience and alignment to our annual marketing plan


* Develop a feedback loop between customer service, sales, and marketing to provide insights and recommendations based on community feedback and data.


* Identify and cultivate relationships with influencers and brand partners to curate discovery with receptive new audiences.


* Develop and share content on social media platforms to grow and engage the Wide Open community.


* Interact with followers, respond to comments and messages, and build a strong online presence.


* Execute retail and field activations that support brand and sales goals including events, promotions, marketing campaigns, and custom POP.


*  Serve as the marketing lead for our POP program to strengthen our in-store presence and support the development and delivery of in-store materials.


* Support the development of seasonal retail sell-in tools include catalog, training materials, and pitch tools.


* ·Work closely with sales and marketing teams to develop and maintain a consistent brand message and visual identity across all touchpoints


* Conduct research to understand market trends, consumer behavior, and competitive landscapes to identify opportunities and areas for improvement.


* Track brand performance KPIs related to brand awareness, engagement, and sales, and provide regular reports and recommendations.

Qualif...