Digital Communications Specialist

JOB DESCRIPTION

Combined Insurance, A Chubb company, is seeking a Digital Communications Specialist to join our fast-paced, high energy, growing company.

We are proud of our tradition of success in the insurance industry of nearly 100 years.

Come join our team of hard-working, talented professionals!

We are seeking an enthusiastic and collaborative Specialist in Digital Communications to join our dynamic marketing team.

This role is pivotal in shaping our brand's voice across digital platforms, including websites, social media, and email campaigns.

The ideal candidate will be a creative, detail-oriented professional with a strong background in content creation, digital publication tools, data analytics and an understanding of SEO best practices to enhance our online presence and drive engagement.

Key Responsibilities:


* Content Strategy: Collaborate with the marketing team to create and implement a comprehensive content strategy that supports business goals.


* Content Creation: Develop compelling and engaging copy for our website, social media channels, and email marketing campaigns that align with our brand voice and marketing objectives.


* SEO Management: Oversee day-to-day SEO activities, including keyword research, on-page optimization, and performance analysis to improve organic search rankings and drive traffic to our digital platforms.


* Data and Measurement: Assist with the tracking, analysis and reporting of digital marketing metrics across platforms and suggest ideas for KPI improvements.


* Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure content is consistent and aligned with overall marketing strategies and help manage the Digital Communications project flow


* Stay Current: Keep up to date with industry trends, emerging technologies, and best practices in digital content and SEO to maintain a competitive edge.

Qualifications:


* Bachelor's degree in Marketing, Communications, Journalism, or related field.


* Minimum of 2 years of experience in digital communications (e.g., content creation and publication, SEO, measurement, web page management, email campaigns).


* Demonstrable examples of writing engaging copy for websites, social media, and email.


* Excellent written and verbal communication skills.


* Ability to manage multiple projects and meet deadlines in a fast-paced environment.


* Creative thinker with a keen eye for detail and a passion for storytelling.


* Experience with content management systems (CMS), email marketing platforms, and project management tools (e.g., AEM, Salesforce, Google Analytics, Basecamp)


* Knowledge of the use of AI for content creation, SEO, digital metrics data and other aspects of digital marketing, and the willingness to leverage it as the application matures.

The pay range for the role is $ to $ .

The specific offer will depend on an applicant's skills and other factors...