Senior Media Planner

Your Job

i360 is seeking a detail-oriented and strategic Senior Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients.

In this role, you'll manage full-funnel campaigns across programmatic, video, and social platforms.

You'll analyze performance using platform data, internal insights, and reporting and measurement tools to deliver clear and actionable recommendations.

The ideal candidate brings strong communication skills, a sharp analytical mindset, and a passion for staying on top of the latest digital media trends and tech stacks.

We offer a competitive salary and benefits package based on qualifications.

Our Team

The Media team delivers and supports data driven digital advertising campaigns that maximize client success by leveraging advanced targeting, analytics, and measurement.

We provide premium media targeting to political and commercial organizations through strong relationships with clients, agencies, and ad-tech platforms.

What You Will Do


* Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients


* Manage and optimize large-scale paid media campaigns across display, video, OTT/CTV, and search channels using a variety of ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc.


* Oversee full-funnel campaign tracking and conduct A/B testing to optimize performance


* Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools


* Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors


* Communicate clearly and effectively through well-crafted writing, presentations, and attention to detail


* Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions

Who You Are (Basic Qualifications)


* Hands-on experience using programmatic and social buying platforms to deliver measurable results


* Experience managing multiple projects and able to readily adapt to new projects and challenges


* Experience collaborating and communicating with both internal teams and external partners or stakeholders to achieve work objectives

What Will Put You Ahead


* Background in developing digital media strategies for political, advocacy, or issue-based campaigns


* Experience building cross-platform dashboards that incorporate data from various ad tech platforms


* Ability to translate measurement findings into clear, strategic media optimizations


* Familiarity with brand lift, search lift, and audience impact studies, and how to apply them to digital campaigns


* Deep understanding of limitations and nuances in measurement across walled gardens (e.g.

Meta and Google)

At Koch c...